First Line Market Update, Fast Fashion "Second Tier" Coming

British well-known fast fashion brand NEW LOOK has recently been exposed by foreign media has hired JP Morgan Morgan chase to prepare for the listing, investment bank Goldman Sachs Goldman seeks LOOK or LOOK for NEW LOOK.

NEW LOOK group also announced that it will further accelerate the expansion of China and plan to deploy 70 Chinese stores before the end of fiscal 2015, making China the second largest market in the group.

While NEW LOOK is actively seeking opportunities for China's market development, the fast fashion market of domestic first tier cities has changed quietly.

Throughout the country Fast fashion The market, early H&M, ZARA, UNIQLO and GAP brands such as China's early entry into China, as the world's fastest fashion brand in China's first tier, expanded significantly in China than in the previous two years, and the growth rate of opening stores was 20% lower than that in 2013. According to the statistics of the joint venture network, only in the second half of 2014, UNIQLO opened 42 stores in China and opened 36 stores in H&M. ZARA There are 9 stores, 6 GAP shops, 4 C&A stores, and five old brand fast fashion brands have reached 892 stores in China.

Among them, the number of newly opened stores in the two or three tier cities is more than 3 times that of the first tier cities, while the three line cities are New shop The number is the highest among them. It can be seen that the development of the first tier city market has come to an end with the five old brand fast fashion brands, and the three tier cities have already surpassed the second tier cities to become the new battleground for their expansion.

In such a situation, when consumers in the first tier cities are tired of the fast fashion "old generation", in 2014, Top Shop, NEW LOOK, Old Navy and other fast fashion brands poured into the domestic market and became the "second echelon" in the fast fashion market in China.

Among the new fast fashion representatives, NEW LOOK is the first to take the lead in the 19 tier business and become the leader in the second tier. In addition, Old Navy opened 5 stores, and Forever 21 opened 8 stores.

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The responsible person of the China Textile Import and Export Chamber of Commerce said that at present, India, Pakistan and Vietnam have become the three largest source markets of cotton yarn imports in China. In 2014, the import of cotton yarn from India and Pakistan showed negative growth, and the favorable growth momentum from Vietnam further consolidated the market position of Vietnamese cotton yarn in our country. In 2014, the import of cotton yarn from India accounted for 26.9% of the total import volume, 541 thousand tons, down 13.8%, and the import average price of 3.03 US dollars / kg, down 6.4% compared with the same period last year. Imports of 506 thousand tons of cotton yarn from Pakistan accounted for 25.1%, down 15.8% from the same period last year, and the average import price was 2.75 US dollars / kg, down 6.4%. Vietnam ranked third, with an import volume of 396 thousand tons, accounting for 19.7%, and the proportion increased further. The growth momentum was quite impressive, an increase of 53.6% in 2014, and an average import price of 3.19 US dollars / kg, down 8.5% over the same period last year.

Among the other ten largest source countries, Indonesia and Uzbekistan also grew faster, with an increase of 42.6% and 46.6% respectively, with imports of 94 thousand tons and 67 thousand tons respectively. Imports from the United States, South Korea and Thailand were all negative growth, with imports of 32 thousand tons, 34 thousand tons and 39 thousand tons respectively.

In addition, Guangdong, the largest province of China's cotton yarn imports, imported 568 thousand tons in 2014. According to the data provided by the China Textiles Import and Export Association, in 2014, Guangdong imported 568 thousand tons, down 14.2% compared to the same period, accounting for 28.2%, the import unit price was 3.43 US dollars / kg, Beijing imported 265 thousand tons, the decrease was 29.5%, the import price was 2.86 US dollars / kilogram, Zhejiang and Shanghai imported 350 thousand tons and 232 thousand tons respectively, 2.1% and 25.8%, import prices were US $/ kg and USD / kg respectively, Jiangsu and Shandong imports were respectively tons and tons, and other import and export provinces and cities also had different degrees of growth. The number of cotton yarn imported by general trade was 1 million 480 thousand tons, accounting for 73.6%, basically unchanged from 2013, totaling 4 billion 270 million US dollars. Processing trade was subsidiary, import volume was 502 thousand tons, accounting for 24.9%, of which 473 thousand tons were imported processing.