Some Knowledge Of Site Selection For Apparel Alliance

Choosing a good store is the first step to success. Let's analyze the factors of site selection.

First, several factors for site selection:

1, make a correct orientation of your brand and merchandise.

2, choose the floor shop to do the business of garment joining, first of all, choose the most popular business circle.

3, pay attention to rent.

4, we should make a breakdown of the passenger flow in the business circle to see whether these potential consumers are future buyers of their own commodities.

In short, in the right area, the right place to rent at the right price is the first half of the business.

Two. What data should we consider in setting up a clothing store in the preliminary investigation?

In the early stage of research, businesses need to pay attention to the following data:

1. Traffic volume

2, age structure of passenger flow

3, the occupational structure of passenger flow (including income)

4. Store width and depth

5, traffic condition

6. Competitors' situation

7. Weather conditions over the years

8, municipal planning

Generally troubled business is often the result of disorderly competition leading to the rent level changes, eventually causing the decline in operating profits.

Another situation is that major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or the streets have become so cold and clear. So we should fully understand the future city planning and attach great importance to them before choosing the lessee shops.

If clothing merchants and fast food and leisure restaurants can be arranged orderly, let

If you are tired, you can have a rest. If you eat well, you can go shopping SHOPPING. Undoubtedly, it will be very beneficial for clothing and catering businesses. This is also the latest design concept of MALL in foreign countries.

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The different location of the store has great influence on business. At the same time, only when the characteristics of the shop match the location of the lot, can it be regarded as a good store, otherwise, it is not.

In such areas, mobile workers are the mainstream, business circle is the center, business circle is wide and passengers are concentrated. Generally speaking, a good shopping environment should be established first.

For example, before the store should leave a larger open space, convenient for customers to enter and exit.

The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group matching.

Therefore, it is most important to highlight their own advantages.

The customers who purchase these stores are more likely to be convenient and realistic. Shops should be mainly intermediate or cheap goods, and can not simply raise their prices just to make money.

The station is mainly based on the passengers who take public pport. However, because of their age, occupation, hobbies and purposes, there are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make great contributions to the operation of the shop.

But the commodity must meet the needs of life, the price is not high, and easy to carry, the purchase of clothing, customers will generally take a long time to wait for the intention, so most of them will not rush to buy.

Such areas are not suitable for clothing stores.

In such areas, the combination of many mobile customers and different age groups will result in differences in attractiveness between men and women and their age.

In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.

Shops thriving business centers generally give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase.

Therefore, it is better to establish clothing stores in such areas.

The commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.

But at the same time, the cost of these areas is relatively high, and the competition is strong. All walks of life are not the ideal locations for all shops. They are more suitable for medium-sized clothing stores and clothing stores.

Shopkeepers should provide services to customers in a targeted manner.

During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.

Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.