The Revival Of China'S Garment Industry Can'T Be Done Solely By The Consuming Countries Of Garment Factories.

Committee member Jin Jianhua carefully prepared the proposal while he was resting.

Liberation Daily reporter Zhang Haifeng photo

Zhang Jun, special correspondent of Jiefang Daily

"If China only hovers around the world" clothing manufacturing field "and" clothing consumption country "position, can not create a national costume brand that gallops around the world, then the revival of China's garment industry will only become a good wish.

Jin Jianhua, member of the CPPCC National Committee, said that the key to brand building is innovation.

According to the Ministry of industry and statistics, in the first three quarters of last year, the total output value of textile enterprises above Designated Size reached 39558 billion yuan.

From 1 to August, the total realized profit amounted to 167 billion yuan, of which the garment industry realized a total profit of 41 billion yuan, an increase of 41.4% over the previous year, 5 percentage points higher than the average level of the whole industry.

According to customs statistics, the export of China's textile and garment industry last year was US $300 billion, an increase of 5.19% over the same period last year.

Jin Jianhua said that over the past 30 years since reform and opening up, Chinese textile and garment enterprises have gone from scratch to more than others. Some enterprises have also created a number of successful brands.

However, as a whole, China is still a big garment manufacturer in the whole international market, and is still in the pursuit and subordinate position in the international competition.

Why?

The force is not enough.

Jin Jianhua believes that in addition to the global economic slowdown caused by rising costs and other reasons, China

Faced with deep-seated problems, lack of innovation is one of them.

China's garment industry is a market that tends to be mature. This is the inevitable area of innovation.

"Design is the core value of clothing."

He said that in China's clothing industry, most enterprises still stay in the traditional mode, and the design is still in the backward stage of paper lofting, which takes much time and trial cost. The result is that the new product development cycle is very long. In the developed countries of garment industry, the average period is 2 weeks, and the United States can reach 4 days as fast as possible, while the average in China is 10 weeks, and the gap is very obvious.

"The important prerequisite for creating a brand requires a group of designers with strong brand awareness and advanced ideas, who are passionate and creative at the same time. They integrate personality styles into products so that they can have cultural identity and win consumers."

Jin Jianhua said that there are not many designers in China who really can be called fashion designers. Designers with unique personality and who can grasp the cultural psychology of consumers at home and abroad need to be trained.

Jin Jianhua believes that the current lack of high-quality professionals is the biggest problem facing the Chinese apparel industry.

Modern society needs not only a large number of research and design talents with high technology and theory, but also a large number of skilled talents.

According to statistics, Shanghai has a total of

More than 3000, employing hundreds of thousands of people, and only 4% of them are engaged in garment design, plate making and craft.

For example, the plate maker in our country has received less than 10% of the higher education and less than 6% of the professional training.

"The lack of qualified personnel has slowed down the development of China's garment industry."

Jin Jianhua said, the reason for this is that in the field of clothing education, the concept and training mode of vocational education are lagging behind, the cultivation of innovative spirit is not enough, and practice and professional skills training is relatively weak.

He suggested that we should create a first-class Chinese clothing university to make it a talent training center for Chinese garment industry, a clothing R & D center and a fashion culture communication center.

Jin Jianhua also suggested that China's first museum of clothing culture as a carrier of culture should be set up to demonstrate the development and innovation of modern international clothing and make it a platform for the display of clothing and apparel at home and abroad.

"Museums should pay attention to the cultural factors behind clothing, retain the memory of clothing, and inherit intangible cultural heritage."

"National costume is the biggest brand.

Official occasions such as visits by leaders, interviews with delegations at home and abroad, diplomats' submission of credentials abroad, and so on, lack of a national costume that can represent the country's heavy culture, national characteristics and civilization process.

He proposed that China Fashion Association take the lead in building up China's national costume research center and develop a Chinese national costume that integrates traditional Chinese national elements with contemporary world fashion culture.