Look At "Big Clothing Market" In Jiaxing Heading For "Fashion City"

We must grasp the overall requirements, focus on maintaining the medium and high speed growth and go to the "double goals" of the medium and high end level, adhere to the "double combination" of steady policy and steady anticipation and promote reform and structural adjustment, and create a "double engine" of public entrepreneurship, innovation and increasing public goods and public services, so as to promote the development of the economy and increase the quality and quality of China's economy, so as to upgrade the quality and efficiency of China's economy.

　 Excerpts from the national work report on the "two sessions" in 2015

"Fashion is a highly integrated industry with economy, culture, art, aesthetics, education, science and technology, which can represent the country and affect the world. brand It's a barometer of direct response to the economy. " In this year's "two sessions", Zhang Huaming, President of the National People's Congress from Jiaxing and President of Hua Zhi Yi fashion group of Zhejiang, suggested that we should revitalize the fashion industry and let "Fashion China" achieve "beautiful China", which has aroused wide discussion.

In this year's Zhejiang provincial government work report, the fashion industry is also one of the seven major industries to be focused on, including information economy, health, energy conservation, environmental protection, tourism, finance and high-end equipment.

Jiaxing is the ancient Silk house of China. Silk, as the most fashionable clothing material in ancient times, is the first export commodity in China and becomes the seed of spreading Chinese civilization on the silk road.

Pu's sweater, Haining fur, Pinghu bags... Jiaxing's apparel manufacturing industry has accumulated a solid industrial foundation. Under the new normal economic situation, how should Jiaxing's "dress making" transform to fashion creation and reoccupy its place in the fashion industry?

　　 Fashion added value for garment industry

On the T stage, the model walks in Catwalk Fashion, and rushing to order from customers from all over the world. Such a scenario is not only seen in the international fashion show. Today, Haining, Tongxiang and other places have put such costumes on display locally.

Last year in Haining, China's leather fashion week, the 12 day T stage show finally led to 1 billion 50 million yuan of leather and fur orders.

Clothing manufacturing has always been considered a traditional industry. Jiaxing's traditional industries such as women's clothing, leather, home textiles and sweaters have been expanding their development space through design, research and development, and have become a new growth point of the economy.

The chairman of Limited by Share Ltd, China Leather City, holds that fashion is an added value. He once counted an account: Haining produces 6 million leather garments every year, if all take the fashion route and sell at least 200 yuan for each piece, then the added value of fashion will exceed 1 billion yuan a year.

Like Haining, Tongxiang Pu Yuan, as the first production base of Chinese sweaters, is also made from traditional Pu Yuan and gradually moved towards Pu Yuan.

Another important carrier of fashion is brand. Clothing manufacturers in Jiaxing have been cruising in the low end of the industrial chain for many years, and now they are paying more and more attention to brand strength. Jiaxing enterprises such as Ya Ying, Sen Chong, and Zheng are now creating some well-known women's clothing brands in the whole country. Some even go abroad. Chinese style

According to Gu Zhigang, deputy director of the Jiaxing Municipal Commission of letters, Jiaxing's fashion industry's maturity and regional popularity have reached a fairly high level. Not long ago, the EP Ya Ying brand of Hua Zhi Yi Group officially became the global partner and costume designer of the Milan World Expo China Pavilion in 2015. As the only representative of China's fashion brand to Milan, it displayed the Chinese fashion and culture to the world.

　　 Fashion spawned public entrepreneurship and innovation fever

Fang Xiang used to be a fashion model. In 2008, she started his own business and set up Jiaxing flying Communication Co., Ltd.

"Now the local fashion shows in Jiaxing are more than a year, the demand for models is also increasing, and the cake in the market is bigger and bigger." Talking about the reasons for entrepreneurship, Fang Xiang said.

Fang Xiang's annual exhibition of forty or fifty kinds of exhibitions for all kinds of clothing enterprises in Jiaxing is unimaginable.

"Now more and more enterprises no longer go the old way of OEM." She said clothing companies in Jiaxing are paying more and more attention to their brand building.

The development of electronic commerce has also added a fire to the model market. "Companies that run online stores need models, and people who are looking for them are filming. Now many companies will look for professional models." Fang Xiang said.

Li Yu is a professional Taobao photographer in Tongxiang. Originally, he worked in studio. He set up his studio in 2013, shooting nearly 200 films a year.

"Now the list is too busy to recruit people." Li Yu said, Jiaxing clothing enterprises, more opportunities, this is incomparable advantages in other places.

The 320 creative square in Pu Yuan is full of studio studios like Li Yu. It has become an indispensable part of the fashion industry chain in Jiaxing, leading an upsurge of entrepreneurship.

　　 Fashion or traditional light industry outlet

As an important part of fashion industry, garment industry is also an advantageous industry in Jiaxing. How to deal with the new situation of the global economy is a problem that Jiaxing apparel enterprises must solve.

Gu Zhigang said the transformation of clothing industry fashion Industry is promising.

"Clothing industry has changed from labor-intensive industries to labor-intensive, capital intensive, technology intensive industries, and it is also an industry area with high frequency of innovation in business mode." Gu Zhigang said.

Gu Zhigang said that in order to build a strategic fashion industry, Jiaxing needs not only to promote the market of high value-added brands, but also to build a brand new ecosystem.

Zhang Huaming also said that more artisans and craftsmen are needed behind the fashion, hoping that the government will boldly lead more vocational and technical schools to cultivate more industry craftsmen and provide more professional and technical personnel for industrial upgrading.

Zhang Huaming also put forward his own request. He said: "as an entrepreneur, we must have an artist's heart and soul. We should further study Chinese culture and Chinese art. We should also focus on customers, create products and services that integrate into fashion, culture and art for customers, and let more spending stay in China."

It is understood that Jiaxing is preparing the "13th Five-Year" development plan, but also intends to build "the Yangtze River Delta fashion city" as an important task.

Reporter's notes:

　 Traditional industries are not sunset industries.

The traditional industry of clothing industry can also be gorgeous and full of vitality under the fashionable parcels, proving that traditional industries are not sunset industries.

The prosperity of fashion industry not only reflects the cultural strength of a region, but also represents the ability of scientific research and innovation.

From the emphasis on brand building to the research and development of materials, the apparel industry in Jiaxing has undergone a series of transformation. This transformation is due not only to the pressure of external economic environment, but also to the improvement of internal accomplishment in the process of entrepreneurs' development.

As Zhang Huaming said in the national "two sessions", fashion The industry is not only an economy, but also a culture. It embodies not only technology but also art.