AEON Dream City Wants To Take The "Outskirts" Route.

In the past, Yong Wang has been cautious about expanding in China, and has opened its first store in Guangzhou since 1996. At present, there are still no more than 50 stores in the mainland of China, until last year, there were 15 bold dream shopping centers in China before 2016. In December 2014, the opening ceremony of the golden dream city, Wuhan, was regarded as the first stop of this round of expansion.

It is reported that the project will be the second shopping mall in the Han cloth Bureau, and the seventh shopping mall in China after the opening of Jin Yin Tan shop in December 19th last year. The project is located at the intersection of the Third Ring Road and Jiangcheng Avenue, covering an area of about 129900 square meters, and has 4500 parking spaces of the largest volume in Wuhan. The first level is the department store, the leisure food and the world food area, and the first automobile concept theme pavilion in Wuhan is planned. The two floor is the home life hall, the intelligent electronic product area, the Chinese food gourmet area and the entertainment and leisure area. The three level is the children's functional area and the audio-visual entertainment area, and the four floor is the roof parking lot.

In the interview with the reporter, fifty Chuan Qingcheng, director general of the Hubei Business Management Co., Ltd., said, "in 2011, the agreement between the aeon group and the Wuhan municipal government signed a cooperation agreement, and decided to invest in more than 5 shopping centers in Wuhan. At present, except for the Jin Yin Tan store opened at the end of the year and the open shop in the second half of this year, the dream shop of the dream shop will start in 2016. We hope that the other two shops in the future can be opened in the central urban area, preferably in the Wuchang area, and complete the layout of the three towns in Wuhan. "

Zhou Yong, who is responsible for the Wuhan Economic Development Zone Management Committee, said that the entry of Yong Wang Meng Le City has greatly enhanced the level and capacity of the region in terms of high-end shopping and entertainment consumption. "We will have confidence in the future. AEON dream city Where the "four new eco city" is built Wuhan The southwest sub city center also broke the old commercial pattern of Wuhan.

The gold and silver pond project is located in the two third ring road between Wuhan and is not located in the center of the city. However, it can rely on the direct transportation advantages of the subway to converge the flow of people. The average daily traffic volume of the new emerging commercial complex is generally over 10000, and the peak period of holidays and even up to 80 thousand passengers.

President of wing Wan (China) Investment Co., Ltd. Yu Sheng has hope. "Dream city" is a suburban shopping center. From the design, planning and operation of shopping mall, AEON adheres to the same principle all over the world. There are many definitions of "suburb", including the "urban-rural fringe". "In 2008, I came to investigate the location of the project, which was very remote at that time. It was a combination of urban and rural areas, and the principle of the location of dream city was to avoid the city center as far as possible."

In fact, due to the continuous expansion of Chinese cities, the commercial gene of "suburb + community" is gradually taking shape. Similar to Yong Wang dream city, there are WAL-MART's Sam club stores. In the second tier cities where the middle class consumer group is growing, WAL-MART has started to advocate the concept of "Sam shop + community shopping center", which is mostly located in the outskirts of the Sam member store. It also emphasizes the provision of multi-functional services for urban residents, and the interaction with nearby residents' daily lives, and the increase of life services such as gatherings in space design. Ingeniously, the gold and silver Tan project opened for second days, and the first Sam member store in Wuhan was also officially opened. And whether the "outskirts" route of the dream of eternal city can be achieved?