Wechat Needs To Be Careful About Alibaba'S "Overtaking" Phenomenon.

After the Tencent announced the establishment of WeChat business group, Zhang Xiaolong, who was appointed president, sent internal mail. The formal establishment of WeChat BG means that WeChat has completed the first stage of hatching, upgrading from product to Tencent strategic level business system, and fully assisting the company to play a greater role in the mobile Internet domain. If WeChat The first stage is to build a new relationship between users and users, users and content producers, and users and merchants through the I/O system. The ecology is the self revolution of the Tencent social empire in the mobile terminal. Then the second stage of creating the life and business service form in the mobile Internet era is to pick up the follow-up innovation of the Ali business.

When the war between Tencent and Ali was widespread, payment became the vital gate that WeChat had to pinch in the palm of its hand -- not only the need for closed loop, but also the situation. In August 5, 2013, WeChat released the 5 version, online WeChat payment. In February 13, 2014, Alipay cut off the WeChat interface and implemented the three principles of "no new sign, no renewal or no cooperation". Of course, this also contributed to the full opening of WeChat payment to the enterprise certification service in March 4th. However, Ali's reaction revealed two signals. First, WeChat's action on the mobile terminal really stuck to its sore spot. Two, Ali decided to stifle WeChat's electricity supplier in the cradle.

Let's put it this way, though WeChat's freedom. Connection mode In theory, the death penalty for Taobao's through-train traffic was sentenced to death. RedTech Advisors's January report also showed that nearly 1/3 of the Alibaba businessmen have already opened shop on WeChat, but it is undeniable that the search price is still the key word of Chinese electricity supplier ecology, rather than WeChat's brand service. For the time being, the real worry of Alibaba is not stock, but the incremental market represented by O2O.

In the past ten years Electronic Commerce With the rapid development in China, there is still much room for imagination. At present, online retail accounts for only 7.9% of China's total retail market. AI predicts that by 2016, the penetration rate of China's online retail market will reach 11.5%, and the scale will reach 3 trillion and 790 billion yuan, and these sales will probably be achieved through mobile terminals instead of PC terminals. You know, China has replaced the US last year to become the largest e-commerce market in the world. China is also the largest smartphone market in the world, that is to say, it is likely to become the largest mobile market in the world.

Although the specific form of mobile e-commerce is still being explored, this is definitely a great opportunity. It is possible not only to reverse the PC set, but also to give the traditional retailing industry a chance to resume trading without the tide of e-commerce. Of course, what we see now is simply shifting the electricity business from the PC side to the mobile terminal, but the new force will eventually grow up in the process of running in with the development of mobile e-commerce.

In view of the emergence of PayPal, ushered in the United States. Electronic Commerce The development and innovation of mobile payment technology will also help the early arrival of mobile business. This is why WeChat, the mobile terminal's traffic king and Alipay, the electricity giant Ali, have been struggling silently. From WeChat's two-dimensional code to Alipay's "empty payment", they are actually groping for payment methods of compliance safety and convenience under the mobile scene. Of course, there are many potential competitors in this market. For example, the outgoing apple and China UnionPay will cooperate to launch the mobile payment service.

But WeChat and Alipay are still the two main competitors in the mobile payment field. Unlike the independence of foreign payment companies such as Paypal and MoneyBookers, it is closely related to the payment volume of Chinese Payment institutions and the volume of e-commerce business bundled. Data show that Alibaba's Alipay is China's largest third party payment agency, occupying more than 50% of the market share, backed by Tencent's fortune pay, followed by more than 20%. To some extent, this group of data also reflects the performance of China's top two Internet giants in the field of electricity supplier: Taobao and Tmall mall have made huge achievements in Alipay, while Cai Fu Tong's patting with QQ online shopping is obviously unsuccessful.

As the behind the scenes support of WeChat payment, Cai Fu Tong has joined the imagination of mobile providers. In fact, WeChat is already actively building application scenarios for mobile payment and nurturing user habits. From the Spring Festival to grab red envelopes, drop a taxi to smash money to promote, to maximize the increase of WeChat payment exposure rate, to pay the entrance of a clever move - by enriching the "bank card" module, to meet all kinds of payment needs, such as eating and playing, and then upgrade to the latest version to upgrade to "my wallet", the introduction of an independent balance account concept "change", further enrich the payment function, are gradually approaching Alipay. As for O2O, which is highly regarded, WeChat actively combines traditional retailers to try various games including top quality discount WeChat experience store.