Jingdong Finance Will Enter Private Placement In The Two Quarter

With the help of popular products, "public chips" and "Jingdong ious", Jingdong finance, which has rapidly occupied a place in the Internet financial field, is launching a stock raising business. Yao Naisheng, vice president of Jingdong financial group, told reporters on the interface recently that Jingdong's financial shareholding platform is planned to go online in the two quarter of this year, including two aspects of private placement and public offering.

After the phased results of the public financing platform, the Jingdong financial group's public shareholding platform is being prepared.

Earlier, Jingdong group CEO Liu Qiangdong said in an interview with the media that Jingdong finance is the key business of Jingdong group in 2015, and that it will soon launch a shareholding fund.

　　 Jingdong equity The business logic of crowd financing relies on its huge trading platform, by analyzing the original and real data of the enterprise, and judging its investment value. Yao Naisheng said that the issue of equity financing was the first to solve the problem of financing difficulties in innovation and start-up companies, followed by compliance with the legal environment and to help more people share the benefits of venture capital.

Liu Qiangdong once stressed a view that finance and electricity suppliers are essentially the same, providing services; regardless of the electricity supplier or the financial sector, the market is open, and finally the user experience and product usability.

Yao Naisheng believes that from this perspective, Jingdong finance is a very natural extension of Jingdong ecosystem, which is to embed financial services into users' behavior, "because the real needs of users are actually stocking, consumption, rather than financial services themselves".

At present, Jingdong finance has five major business segments, namely, supply chain finance, consumer finance, wealth management, payment and public financing, which correspond to products such as Beijing Bao Bei, Jingdong white strip, small Treasuries, Internet banking wallet and Jingdong public funding. On the line of equity financing platform, Jingdong finance is regarded as the further expansion of the public financing business in the five major business segments.

Yao Naisheng told reporters on the interface: "the equity chips will have a very good combination with the equity class." Through the rights and interests crowd raising, a large number of users can be trained, or investors and participants in the future stock market will be raised. The scope of equity raising will be greater than that of equity investors. "Of course, the return of equity chips will be higher and the operation will be more cautious."

He said: "private equity chips raise emphasis on conformity, and public offerings raise more emphasis on equity." The private equity public pay pays more attention to the qualified investor system. The investment amount can not be too high in the proportion of income or investment to ensure that the risk is controllable and the number of shareholders should also be " company law "And" Securities Law Within the prescribed limits. The public offering threshold of public offering is relatively low, and the investment amount of a single investor should be set to an upper limit, the absolute value should not be too high, but the number of participants is more, and the mechanism of realizing multi person small amount is more.

In December 2014, the management measures for private equity financing (Trial Implementation) (Draft) (hereinafter referred to as the "measures") has been issued by the China Securities Association. The measures have made clear the registration and confirmation of stock raising, the platform access, the way and scope of the issue, and the scope of investors. However, the public has responded fiercely to the "measures". It is considered that the draft conditions are very harsh and will be rejected by the public.

The market generally expects that the regulatory measures that the SFC will introduce will be adjusted. For example, the original regulation stipulates that the minimum amount of a single financing project should not be less than 1 million yuan RMB. "Financial assets should be no less than 3 million yuan RMB or individuals whose annual income is not less than 500 thousand yuan in the recent 3 years", and the conditions involved may be relaxed.

In regard to how to control the risks of equity financing projects, Yao Naisheng believes that based on the behavior track of businesses, users, consumption, operation, financing and financial management, Jingdong finance can better understand users and control risks to the greatest extent.

Stock raising is one of the three biggest scenes of Jingdong's financial expansion in 2015, and the other two are rural finance and campus finance. The scenario of financial services is extended to rural areas, which is consistent with the strategy of Liu Qiangdong, founder of Jingdong group, in the layout of rural electric business.

Yao Naisheng judged that Internet finance would also be a fast developing field in 2015. Among them, the crowd raising market will be particularly popular, whether it is equity raising or equity raising.

The interface reporter noted that as early as August 2014, Jingdong's financial group had posted recruitment information about P2P related jobs on major recruitment websites. For the layout of the P2P field, Yao Naisheng said P2P is a very innovative field and will continue to pay attention to it. The core of P2P is how to provide good assets, so Jingdong is considering how to ensure the safety of assets. In addition, we need to exchange and communicate with the regulatory authorities. There is no specific information to disclose about Jingdong finance doing P2P.