Pudong Convention And Exhibition To Build Important Economic Growth Area With High Innovation Area

Reporters learned from the new business commission that the number of exhibition and exhibition area in Pudong New Area in 2014 has reached a record high. However, with the full operation of the Hongqiao National Convention and Exhibition Center in 2015, the development of exhibition industry in this city will usher in a new pattern. The Convention and exhibition industry in Pudong will accelerate its spanformation from original "volume to quantity" to "heavy quality", from "single" mode to "diversified" mode, and will integrate conference and exhibition with industrial development.

From New District Commerce Commission Statistics show that 220 exhibitions were held in Pudong last year, of which 185 were international exhibitions, representing an increase of 4.27% and 6.94% over the same period last year, accounting for 28.61% and 66.07% of the total, respectively. The total annual exhibition area is 8 million 124 thousand and 300 square meters, an increase of 7.74% over the same period last year, accounting for 71.71% of the city's total. In 2014, Pudong New Area attracted about 122 thousand and 900 exhibitors, with an audience of about 6 million 499 thousand and 900. According to this calculation, the direct income of Pudong New Area's exhibition industry in 2014 was 9 billion 721 million yuan, and the indirect income was 80 billion 195 million yuan. Among them, stimulating tourism consumption accounts for 52.5% of the total direct and indirect income of the exhibition industry.

"In the past 10 years, Pudong New Area Exhibition industry The development data are increasing and reached the highest level in 2014. But with the official operation of Hongqiao National Convention and Exhibition Center, the development of Pudong New Area's exhibition hall and exhibition industry will also bring certain impact. We expect that the exhibition area of new area will drop slightly in 2015. " Pudong Ma Xuejie, deputy director of the new business commission, said that Pudong is considering more spanformation. "The contents include promoting the standardization of exhibition, strengthening the joint development of mice and tourism, commerce, culture and other industries, and carrying out the construction of" smart Exhibition ".

According to the introduction, 30 new exhibitions were introduced in Pudong last year, most of which were international exhibitions. This year, there will be more international influential exhibitions. The consumer electronics exhibition of CEA will be held in May at the New International Expo Center for the first time outside the United States. The global mobile communication system Association (GSMA) upgraded the "Asia Mobile Communication Expo" to "World Mobile conference Shanghai" at the "New Expo"; the German Munich Exhibition Group decided to hold the Asia summer sports goods and fashion exhibition in July this year.

Ma Xuejie said that next step, Pudong will further make good use of the exhibition resources of the New International Expo Center and Expo area, actively attract influential brand exhibitions and Convention and exhibition institutions at home and abroad, enhance the level of exhibition industry, further promote the construction of the exhibition gathering area and form a comprehensive industrial development system; further optimize the exhibition industry structure, improve the level of internationalization, specialization, scale and branding, and expand the exhibition industry to become an important growth pole of Pudong New Area's economic development.