Jingdong Equity Chips Are Expected To Go Online By The End Of March.

It is understood that Jingdong public shareholding chips will take the "lead to vote" mode, that is, in the crowd raising process, an experienced professional investor as a "leader", a lot of people to vote with the investment.

"The leading investors can effectively reduce the investment risks and information asymmetry faced by ordinary investors, and help entrepreneurs get additional value of industry resources and management experience besides capital," said Kim Lin, head of Jingdong's public funding.

At the same time, he stressed, "the investment and investment mode is economically reasonable, and it can help participants overcome the threshold of professionalism.

The Jingdong's equity chips will also carry out a reasonable system design on the basis of compliance with the law.

After becoming the largest equity platform in China, insiders predict that the online stock raising of Jingdong will bring the reshuffle of the stock market.

It is worth noting that during the two sessions this year, the government work report clearly listed the "equity financing experiment" as one of the contents of this year's financial reform. The guidance issued by the general office of the State Council on developing public innovation space and promoting public innovation and entrepreneurship also mentioned that the Internet equity financing and public financing pilot project will be launched to enhance the service capacity of all the chips to the public's innovation and entrepreneurship.

Under such a background, it is easy to see that Jingdong finance is well prepared for equity financing.

According to the latest data released by reporters, the Jingdong public funding platform has been online since July 1, 2014 to mid March 2015, raising the amount of 239 million yuan, has become the largest domestic equity class platform.

It is understood that Jingdong public funding is not only a financing platform, but also an incubator platform. On the one hand, it supports creative individuals or small and micro enterprises, on the other hand, enriches the experience of Jingdong users to meet users' consumption upgrading needs.

Up to now,

The funding success rate of the crowd raising project has exceeded 90%, of which 52 million projects are funded, and 6 have been funded by tens of millions of projects.

According to AI consulting statistics, in 2014, Jingdong raised 31% of the total fund raising, which has become China's largest equity platform.

In the 2014 China rights and interests crowd raising project Top10, among the top ten projects, Jingdong's public funding projects reached 7.

Entrepreneurs with Jingdong chips said to reporters, Jingdong

It has given more help in many aspects such as R & D, marketing, talent and so on.

"Although the rights and interests crowd has helped many entrepreneurs, they still face too much pain and pressure: on the one hand, lack of timely and effective financial support.

Development is very easy to fall into a bottleneck stage; on the other hand, from the perspective of the whole entrepreneurial path, entrepreneurial projects need huge external demand.

Jin Lin, chief executive of Jingdong finance, said.