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    Zhang Xuansong: Yonghui Trapped In Ice And Fire

    2015/3/21 16:30:00 21

    Zhang XuansongYonghuiBrand Strategy

    He said that Yonghui supermarket has realized Yonghui's entrepreneurial dream and provided a good platform for the team.

    Personally speaking, I have been in Yonghui for 15 years, and have truly realized the urban dream of my poor rural youth. Through sharing, I realized the entrepreneurial dream of Yonghui group.

    15 years ago, Yonghui supermarket started with fresh products. Today, the whole retail industry has been more committed to the management of fresh agricultural products and indirectly solved the problem of selling some agricultural products.

    He said that if there are large enterprises in the industry, it will be able to effectively solve the production and circulation mode of agricultural products, promote the industrialization of agriculture, and allow high-quality agricultural products to enter the market more safely.

    Yonghui's value lies in "changing the way people spend their money."

    It turns out that consumers buy vegetables to buy in the farmers' market.

    In recent years, with the development of Yonghui store, many family customers have entered the supermarket. "The environment has improved, convenient, rich and preferential." we have provided a valuable model for the improvement of consumption patterns, and also been recognized by the government, so we can walk out of Fujian.

    Zhang Xuansong said that the core value of Yonghui supermarket is to provide a platform for common development.

    He said that early entrepreneurs participated in the sharing of Yonghui supermarket shares. The partner mechanism launched in the past two years is also a shared culture. The core orientation is to guide every employee to think about how to do business and how to improve himself through learning.

    Management ability

    He hoped that under the strategy of group management, the company could put forward a value sharing way that would affect the middle and high level after 2015.

    Yonghui supermarket, which has experienced many years of profit growth, is now in an environment of ice and fire.

    He said that Yonghui supermarket is facing internal and external challenges, such as the macroeconomic downturn, the weakening of purchasing power, the huge impact of Internet operators, the fierce competition across the border, and the overstaffing of enterprises, the lack of efficiency and so on.

    He hoped that he could optimize the organizational structure and create victory with the enthusiasm and efficiency of entrepreneurship and the strength of modern technology.

    He also proposed that we should effectively summarize, sum up and promote innovation in enterprise management and management, so as to serve the company's development. At the same time, we should be brave enough to optimize and innovate from all aspects, and truly build the "vegetable basket" that people like and the "kitchen room" that people like.

    Under the current conditions, Yonghui, developed from traditional retailing, "has a very prosperous future that can be expected."

    Zhang Xuansong said, "we have many things that other enterprises can not achieve."

    In his eyes, the background of economic downturn and integration and

    Merger

    For Yonghui, it provides excellent opportunities for expansion. In the face of cross-border competition, the competitiveness of visible competitors is slowing down, competition and development awareness is slowing down, and their adaptability has not been enhanced. At this time, Yonghui is standing at a new starting point. "If we can grasp this opportunity, we will not be able to imagine room for development."

    Now, Yonghui has a very good team, and has also absorbed many aspiring team members who are interested in developing and realizing their entrepreneurial dreams, including cooperation with milk international. "We are developing with international world-class companies."

    At the same time, Yonghui has plenty of capital, and has a very proud and charming brand of "Yonghui supermarket", which is recognized by the people and the government.

    In addition, Yonghui supermarket also has a lot of talents who have sent Yonghui as a "family". They have created this brand and built this platform. "We have a group of soldiers who can fight, and a group of colleagues who know goods well and operate well."

    He said, with so many advantages, reintegrating the power of science and technology, and working together with the spirit of the initiative and the passion of the venture, "we can take off."

    "Why can Yonghui have today?"

    "

    Yonghui

    Culture. "

    Zhang Xuansong said that Yonghui's success was due to Yonghui's "home" culture, which was formed after years of settling down.

    "Yonghui exists and grows because of the" home "culture.

    He said that in the past 15 years, Yonghui has accumulated the culture of daring to fight and love to fight, the culture of daring to innovate, and the culture of daring to correct mistakes, and has formed a consensus in the team.

    Zhang Xuansong said that Yonghui is a sharing platform, which is the value of Yonghui culture.

    He said that we should create the future together, build the future together, work together, and look forward to it together.

    He believes that Yonghui will become brilliant because of its value and ice fire.


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