New Materials Are More Breathable And Comfortable Than Traditional Waterproof Clothing.

The focus of waterproof and breathable has always been waterproof, which is why many jackets still have zipper vents.

In fact, because the standard of real waterproof (Gore lead) is so high that Voormi does not claim that its clothing is 100% waterproof.

But the company said that as long as it is not rainstorm and flood, their clothing should be dry and more breathable and comfortable than traditional waterproof clothing.

Smith said that Voormi's technology applies to any type of membrane, not only to ensure waterproof, breathable, but also suitable for almost any type of yarn or yarn mixture.

The material Voormi uses is wool blend.

"So you can get the windproof monolayer underwear foundation," explains Smith.

"This is a brand new product category. We can make the middle layer of a single protective layer - for example, a wind proof T-shirt that can be run, and it will not get wet because of sweating."

Voormi's first product DriftHydro is a hybrid type of soft shell.

As a coat, it is exceptionally light and looks more like an insulating middle layer, which is a soft loop.

And the outside is the hard surface of the fleece.

For anyone who is accustomed to traditional lamination and ancient multi-storey technology, this design is really staggering.

Although it sounds very cool, but as for the effectiveness of this kind of clothing is really like publicity, there are still many problems.

Voormi is a small brand located in the town of the park in Colorado. It is not known for skiing and climbing communities outside the town.

DriftHydro is just one of the three garments made by Voormi using their unique core construction technology. Although more products will be launched, the price of this garment has reached US $400.

Voormi all the clothes are made in the United States, and only to the United States, the material is unique to the sheep that produce wool.

This is amazing, but even if you use flexible domestic processing technology, you may not find many such clothes on the store shelves.

But Voormi's goal is not to become a clothing brand magnate.

Smith said that the goal was to award the core construction technology license to other companies, just as W.L.Gore had Core-Tex's license.

From the beginning, Voormi is actually two companies: a clothing manufacturer, and a R & D department called SWNR (starting from the new rules).

It is pointed out that these two aspects are essential, because the present situation is different from that of 1969.

Licensing may not be as simple as Gore was then.

"Any big (clothing) company has no incentive to do this because they can sell a basic layer and an intermediate layer, and a series of things."

Voormi's retail product is actually a catalyst.

SWNR produces innovative products, and Voormi proves that this concept is feasible at both technical and commercial levels.

At present, the company has not signed any major licensing agreements, nor has announced any partners in the snow sports industry association products exhibition.

At present, the core construction technology is only embodied in Voormi's own manufacture.

This is feasible at present, because they have bigger plans.

Although the company has only a small number of employees, its employees are a group of textile engineers, chemists and other innovators.

Founder DanEnglish was the general manager of Microsoft's business solutions; DougLumb, executive vice president of development, worked for 43 years in the world's leading fabric brand Polartec, and he participated in a number of innovative inventions, including artificial wool; Dustin's son, Dustin, worked as a mountain tour guide for years in the harsh Alaska wilderness area, and had many years of practical experience.

Even marketing director Smith worked as a chemical engineer in W.L.Gore company for 12 years before joining Voormi.

"This is just the tip of the iceberg that Voormi is developing now. You will see something new in the coming years. In the future, you will understand what Voormi is doing now."