After The Silence, Anta Could Not Sit Still.

Do you know this brand in the running industry?

Lining and XTEP in domestic running shoes can be said to be the leaders of the domestic running industry, and the two brands we often discuss. But Anta, once a leader in the sports industry, has disappeared for a long time in the running industry. To say that the only contribution may be the one or two running shoes pretending to be "running".

But when the number of people running in China is increasing, the cake in the running shoes market is getting bigger and bigger. Lining will "Lining 10K" run faster and faster. XTEP will make the marathon sponsorship more and more loud. Anta, which once despise the running business, really can't sit still. But the faster the opponent runs, how much effort will the Anta need to catch up with?

A week ago, someone opened a 100 Marathon Challenge plan for 100 days, and challenged 4219.54 kilometers in 100 days. We did not discuss the purpose of this challenge. We only looked at the pair of running shoes worn on this person's feet.

As an equipment partner for this challenge, Anta has created a professional running shoe for him - Challenge100.

This pair of Challenge100 professional shoes is a traditional Anta.

Design, the upper material is the engineering net cloth, and the ventilation and heat dissipation effect is more suitable for the professional running shoes.

In addition, Challenge100's mid bottom design has a faint shadow from the bottom of foreign running shoes. The super thick foam midsole provides excellent cushioning performance. TPU stabilization technology is added to the middle sole position, and the Anta A-CORE core technology is used for damping and layered structure at the heel.

Yes, you don't need to control the phrases that you don't understand. You only need to know that these are all sworn shoes that have excellent cushioning properties.

Of course, in the absence of practical experience, it is impossible to say clearly about the advantages and disadvantages of these running shoes, but the technical terms used by Anta on these Challenge100 professional sports shoes are also changed to the impression that Anta's running shoes are not functional sports shoes.

At the very beginning of the development of the domestic running industry, Anta finally started to start, but his opponents have run faster and faster.

First look at foreign brands. At present, the four big brand shoes all enter the domestic market except Brooks, and in China.

On the move is also very frequent, new products frequent, so in the division of the market, domestic brands are still in a catch up position.

Let's take a look at the running brand in China. Lining and XTEP are developing their running equipment, and the intelligent running shoes plan of Lining and millet bracelet and so on, so that the image of domestic running shoes will be gradually established in the minds of users. Besides this, they will become more proficient in the organization of their own events. Lining's 10K tour and the name and sponsorship of XTEP's domestic marathon will be left behind.

However, we can be sure that the competition in the domestic running shoes market will become fiercer. The Anta just needs to make more efforts. The Lining and XTEP who are already in the halfway position are still catching up.

The advantage of the force is that we can have more choices, and this marathon will win our power in our hands forever.