Boston Men'S New Adjustment Push SPA Mode

This is the consensus of the industry in recent years.

Under the background of the "new normal" economy, every enterprise is thinking about how to pform and upgrade to cope with the crisis.

In March 18th, the reporter of China International Clothing and Accessories Fair (hereinafter referred to as "CHIC") held in Shanghai was informed that the layout of Bosteng men's clothing will be greatly adjusted this year.

Bosteng men's wear was founded in 2009.

The brand extended by the group hopes to become the first brand of "business travel men's clothing" in China.

However, unlike the logo products of the group's leading industry, the Bosteng men's clothing series is still in the exploratory stage.

Nevertheless, Bosideng's interest in the men's wear market has not diminished.

On this CHIC, Bosideng menswear is the only brand that the group has ever unveiled.

On the same day, Gao Xiaodong, general manager of Bosideng menswear steward and Jiangsu Bosideng Clothing Development Co., Ltd., told reporters that this year the company is going to make a significant adjustment in the layout of the channel to cope with the new normal situation in the industry.

"Only with innovation driven change can enterprises develop greatly."

As the leader of Bosteng Menswear, Gao Xiaodong has been thinking about his competitors.

The secret of success.

And through the long-term observation, Gao Xiaodong summed up the secret of Hai Lan's home in the background of weak environment.

"I think Hai Lan's home market sold well last year, on the one hand, the channel is flat, and the other is the high cost performance of the product."

Gao Xiaodong observed.

He believes that the channel links are many, resulting in the consequences of high cost and high cost, and flat channels will not have this problem, and the prices of goods sold will naturally be low.

"UNIQLO products in Japan are of good quality and the price is only about 200 yuan.

In contrast, many garment manufacturers in our country need so much optical cost. "

Gao Xiaodong went on to give an example.

From manufacturing power to manufacturing power, this is the goal of "made in China 2025".

This means that the era of rough development of the horse race enclosure has gone forever. In the future, China's manufacturing industry must be upgraded in quality and strong in brand building.

As a member of the manufacturing industry, Gao Xiaodong is ready to seize the opportunity of upgrading our manufacturing industry.

Through long-term observation of competitors and research market, Gao Xiaodong has identified the core competitiveness of Bosteng men's clothing development in the future.

"In the future, our core competitiveness is reflected in two aspects. One is to drive products to a certain new height in design and quality through innovation, and the other is to improve the operation efficiency of retail channels through meticulous management."

Since its establishment in 2009, joining agents is the main mode of Bosteng menswear channel development.

However, in the future, the company is ready to change, take a flat development path, and follow the path of direct camp development.

According to Gao Xiaodong, the number of boatman men's clothing stores is about 60. In the future, he will not only speed up the layout of Direct stores, but also prepare Direct stores to undertake the important task of "reforming experimental fields".

First of all, in the layout of stores, Boston men wear most of the department stores in the past. In the future, the company will be prepared to abandon this development mode and begin to shift its focus to shopping centers and street stores.

"When you open a special store in a department store, how to make sales promotion and when to make sales promotion, the brand can't decide. It can only follow the plan of the shopping mall, and it is very passive.

And if the brand wants to develop in the long run, it must enhance its right to speak.

Gao Xiaodong told the China Commercial Daily reporter.

With the change of consumer habits at present, Bosten men's clothing is ready to set up a SHOPPINGMALL for eating, drinking and playing together as well as a street store tilting.

In addition, in order to promote

Meticulous management, Gao Xiaodong is also ready to implant SPA in Bosteng men's clothing store.

"Clothing enterprises are most worried about store and warehouse inventory, with the SPA mode, can help us solve this problem."

According to Gao Xiaodong, in the past, Bosteng men's order will be held in autumn and winter. Clothing will not meet with consumers until second years in August and September. The cycle is too long.

Now, with the SPA mode, they can take up half the order each time, and the other half can make up the bill at any time according to the actual sales situation of the season.

However, with the development of this model, the demand for upstream suppliers will undoubtedly be even higher.

In this regard, Gao Xiaodong said affirmatively: "the past layers of the backlog of the model has been difficult to continue, the future of the development of brand business must be with the upstream and downstream enterprises to develop together to become a community of interests."

Since the SPA model was launched in the second half of last year, Bosteng men's clothing has been shrinking the number of upstream suppliers.

"In the past, we had more than 100 upstream suppliers, and now the number is reduced by more than half, only more than 40."

Boston men's demand for synergy development will require higher capacity for upstream suppliers.

For example, previous suppliers only supply raw materials, but now they need to adjust their functions and materials in a timely manner so as to help bostman menswear produce products that satisfy the needs of consumers.

The SPA mode was first proposed by the fast fashion brand GAP, and was promoted and expanded by UNIQLO, Japan.

This mode has a unique and unique product planning; directly grasping the consumption information; simplifying the supply chain links to reduce the logistics time and cost; reducing the demand forecast risk to achieve rapid response; and quickly refunding the funds, and so on, is a new business mode.

although

As early as 1986, this mode has been launched. However, for decades, the number of enterprises that learned to use this model is few.

The main reason is that the difficulty of developing SPA mode is how to manage every link of supply chain effectively, how to control logistics, capital chain and information flow reasonably.

This means that Bosten menswear wants to apply the SPA mode and must not stay on the surface.