Chengdu IFS Will Be Located In Suzhou And Chongqing Next Year.

Li Yufang, executive director of the Kowloon warehouse group, said that the way of shopping malls is not only the relationship between owners and tenants, the relationship between owners and customers, but also the method, care and execution.

In 2015, the investment in property in Kowloon Bay was expected to increase by 30%. In 5 years, it was hoped that the turnover of investment property in the mainland would account for more than 30% of the total group.

Turnover is expected to grow by 50% this year.

But unlike other mainland commercial centers competing for O2O, Li Yufang said Chengdu IFS will not try O2O.

At the same time, Wanda and other commercial real estate business mode is different, Chengdu IFS catering accounts for a small proportion, the planning is only 15%-18%.

Chengdu IFS has a total investment of 16 billion yuan, with an overall volume of 600 thousand square meters.

The project site was in September 2007, and the price of the Dragon warehouse was 88 million yuan per mu, and the total price was 7 billion 240 million yuan.

Kowloon Bay in the mainland

Less than 5% of the group's total assets.

5 years later, mainland assets will account for 50% of the group's assets.

Hou Xun, general manager of Kowloon warehouse China real estate limited, has revealed that Chengdu IFS has attracted international brands including Burberry, Chanel, Coach, Dior, Dior Homme and other international brands, of which nearly 90 brands are the first to Chengdu or southwest.

Chengdu IFS is not like Wanda Plaza.

"Nor did it follow the gold distribution proportion of the" 5:3:2 "format of the mainland shopping center.

Chengdu IFS accounts for about 80% of retail sales, 15% of dining and 5% of entertainment.

The area of Lac is about 8000 square meters, Great supermarket is more than 4000 square meters, UA cinema is more than 3000 square meters, and ice Yue skating rink is more than 1900 square meters.

Like Harbour City, Chengdu IFS has 20% of the top luxury brands, 50% of them are high-end brands, and the remaining 30% are fashion brands, catering and entertainment.

Chengdu IFS highest rent shop is 1800 yuan / square metre / month.

Hou Xun believes that there is not much relationship between the rent and the area of the shopping mall, but rather the distribution of the format.

Under normal circumstances, the rents of clothing will be relatively high, and the rents of theaters and supermarkets are relatively weak.

Li Yufang said that only 15% of Harbour City in Hongkong is catering. Why not do so many restaurants? Because there are many ventilation systems and consumption time is very fixed. If the best location is left for catering, it will have an impact on the flow of people.

Since Chengdu IFS is a replica of Hongkong Harbour City, the proportion of catering will also be controlled at 15%, up to 18%.

There is a special team in Kowloon warehouse to study how to do business for tenants, think more carefully than tenants, and pay more attention to popular information. There is also a team managing VIP customers. "What we need to do is deal with the relationship between tenants and customers.

For example, Chanel has a backpack that is explosive, and if there are mainstream shops all over the world, and no one in Harbour City, we will remind them.

The way that Kowloon warehouse does business is to manage actively. The operation culture is meticulous.

In 2014, the Kowloon warehouse daily revealed that from 2014 to 2013, Hongkong Harbour City realized a compound annual growth rate of 16.9% and a cumulative increase of 4 times.

The first international financial centre, Chengdu IFS, which has been completed in the mainland, will also be built towards this goal.

The Kowloon warehouse will be replicated nationwide in Harbour City. There is a plan for the completion of 5 international financial centers (IFS) before 2017. They are located in Chengdu, Wuxi, Chongqing, Suzhou and Changsha. The total construction area of 5 IFS is 2 million 31 thousand square meters, and shopping malls and office buildings account for 24% and 59% of the group's completed projects respectively.

Following the opening of Chengdu IFS and Wuxi IFS in 2014, Chongqing IFS and Suzhou IFS will open in 2016, and the largest Changsha IFS plan will open in 2017.

Among them, Chongqing and Changsha IFS have large complexes of shopping malls, while Suzhou and Wuxi IFS are only office buildings.

Li Yufang said that choosing a location for shopping malls takes a lot of time to do research.

Like Harbour City, Hongkong, an important indicator is tourist business.

The long-term strategy of the Kowloon warehouse is still steady and enterprising, with the foundation and capital to fully operate.

First of all, Kowloon warehouse has a different site selection standard for large-scale business and Wanda. It is necessary to build shopping mall in the core area. Secondly, in the aspect of residential investment and development, the Kowloon warehouse will also follow the law of rotation and invest continuously. Once again, the shopping malls of Kowloon warehouse are directly managed by their own teams, and the market ratio of tenants and formats should be adjusted at any time.