Saint Laurent Will Move Its Headquarters Back To The Monastery Where The Brand Was Born.

Hedi Slimane is quite capable of tossing it. Since January 2014, the Saint Laurent studio has moved to 24 university street on the left bank of Seine River in Paris. Recently, it decided to pfer the headquarters and exhibition room of Saint Laurent to the Cistercian Abbey of the sirtle convent monastery, that is, the address of the first fashion shop opened in 1961 by the founder of Yves Saint Laurent.

The ancient building, which was built in 1671, is still under repair. It is expected to be completed in 2018, and it will become the workshop and exhibition room of Saint Laurent craftsmen again.

The brand said, "this is Barbie."

And Bonaparte Street salute to the two founders of Yves Saint Laurent and Pierre Berg.

The left bank is a symbol of Paris and even Europe's humanistic temperament and intellectual rebellious spirit. It is also the birthplace of Saint Laurent brand. In 1966, Yves Saint Laurent named Saint as Saint Laurent Rive Gauche (left bank Saint Laurent), with its very pioneering hunting gear, smoking suit, lady.

And over knee and boots create brilliance.

The menswear line, which was reintroduced by Hedi Slimane in 1997, is also known as YSL Rive Gauche Homme.

In 2012,

After becoming a creative director after returning to the brand, the brand name and Logo of Saint Laurent will be changed from Yves Saint Laurent to Saint Laurent immediately.

Subsequently, its design full of rock and rebellious style is also regarded as the betrayal of Saint Laurent in 1960s.

Now, moving the studio back to the left bank can also be seen as an important gesture for the revival of Hedi Slimane brand.

According to the Kering group earnings report of the brand parent company, under the leadership of Hedi Slimane, the three year sales revenue of the brand increased more than doubled, rising from 353 million euros in 2011 to 707 million euros in 2014 (about 787 million US dollars).

2014 annual sales increased by 27.2% on a comparable basis, and operating profit was 105 million 100 thousand euros, making it a brand new Kering group.

The rest of the company will also move to the Cist M mission monastery nearby, and the Hedi Slimane program will continue to live in its studio in Losangeles and manage its left bank team remotely.