Cowboy Brand Transformation Is Booming

It is said that the traditional clothing brand is stepping into the bitter sea step by step. The most popular topic of the traditional clothing brand franchisee is the transformation. Many traditional clothing franchisees are complaining: now the franchisees are really not good at making products, the products are surplus, the characteristics are difficult to manifest, the channel differentiation and the traffic flow are decreasing, no matter how to promote sales discount, increase revenue and reduce expenditure, and strengthen management, but it is twice the result with half the effort. Even the cowboy factory brand that was once popular is now having a hard time. The strategy of low quality and low price is getting harder and harder. We must transform, but how to transform, the way of thinking is not clear, always dare not to try.

In mid December of last year, I participated in a fashion forum held in Sanya. I was surprised when I was wandering around the red flag walking street near the first market in Sanya. In this house brand The situation witnessed by the store named "LAX7DAY seven day Cowboy" is quite different from the current situation faced by the overwhelming majority of mainstream fashion brand franchisees and Cowboy brand franchisees: it is only a non weekend ordinary afternoon. In less than an hour, the customers in the queuing fitting rooms are as high as seven or eight. Basically, every customer buys a single, or most of them buy more than one.

Why can LAX7DAY Qi Lan Lan cowboy sell so well?

Why do most of the cowboy franchises have a difficult time, but LAX7DAY's Day LAN cowboy can go against the trend?

Is there any special sales talent for this LAX7DAY seven day LAN cowboy franchise?

Interest is the best teacher! After going deep into the field experience, we found: LAX7DAY seven day LAN cowboy. Exclusive shop The customers squatted on the fitting glasses, left left and right, and were reluctant to take off. Obviously, the fitting time was longer than that of other brand clothing stores. And even after paying the bill, they pack old customers' trousers. The newly bought LAX7DAY day LAN jeans jeans are directly dressed to go away. The shopping guide also has a special humanized service: cutting off the tag for customers, so that customers can enjoy the fun. So I went further to communicate with a customer directly. The customer explained: the jeans in this shop are good, soft and elastic, especially in figure, and at the same time, they feel relaxed and comfortable. The jeans they used to buy do not feel as good as this shop.

As a senior observer and researcher of a traditional fashion and fashion industry, I observed the following cases of LAX7DAY's "day Lan" cowboy, hoping to be interested in joining the tradition. Clothes & Accessories Or Cowboy brand franchisee entrepreneurs can learn from:

Good fabric is really good.

No matter how the fashion trend changes, no matter how the cowboy's style is introduced, nor does the channel's transformation keep pace with the times, consumers ultimately choose quality. For jeans, high-quality fabrics are undoubtedly the primary determinants of consumers' pay.

The denim brand can be roughly divided into three periods: cowboy 1 era, cowboy is the mainstream of the factory brand, and is oriented to the low and middle consumption crowd. Although the price is very tempting and the styles can also be full of patterns, the quality of the fabrics is generally poor. In the age of cowboy 2, represented by the big international brand, it is oriented to a small number of middle and high-end people. The fabric is good, but the price is very high. Ordinary consumers can hardly afford it. In the age of cowboy 3, we should face the fashionable white collar people who occupy the mainstream of the society. The fabric quality and the international brand must be equal to each other, and the price must be close to the people. Only in this way can we walk steadily and in the long run. For Cowboy brand franchisees, the fundamental point should be grasped when choosing a brand. I believe LAX7DAY Qi Lan Lan should be considered as one of the representative brands of the cowboy 3 era, which is worth recommending.

Women's "soft power" is very important.

The cowboy's history began with fabric. About 150 years ago, tannin cloth was used to make overalls, and the great cowboy fashion was born. All along, rough, uninhibited, sexy and other words have always been the label of jeans. In traditional denim, stiff, rough and wild are the basic characteristics of its handle. Coarse yarn, high density, heavy weft, and stiff finishing are the inevitable requirements of traditional denim production. Some people even think that the jeans produced can "stand upright on the ground" is the best cowboy effect.

The traditional Cowboy brand is generally characterized by rugged fashion. However, the prevailing trend of "leisure and comfort" has made the cowboy deviate from its original characteristics, and consumers have put forward higher requirements for the soft and comfortable performance of jeans. Denim fabric is soft, comfortable, and has a skin friendly feeling. It is also a new trend of denim fabrics.

Especially for the modern workplace women, the pace of work and life is very fast, and the requirements for jeans are comfortable, soft, flexible, and wild.

Lei Jun of millet once said: as long as standing on the draught, pigs can fly!

From the point of view of quality, LAX7DAY Qi Lan Lan cowboy is not only standing on the draught, but also the hurricane itself: unlike traditional European and American style cowboy's stiff, rough and wild patterns, the LAX7DAY seven day Ru cowboy adopts SoftDenim construction method to make the jeans shine unprecedented soft, fit and skin feeling, and perfectly deduces the Nordic style which is simple, comfortable and aesthetical three. The cowboy wears soft power and soft charm of hard working women in the soft working method. Wearing LAX7DAY seven day LAN cowboy to work will undoubtedly add a graceful and soft landscape to the cold and gray workplace.

Good shape, no worry, no deal.

LAX7DAY Qi Lan Lan denim fabric is the world's leading super cotton bullet fabric. It uses TL1 (cotton spandex ammonia) elastic fiber to make the weft yarn shrink in the process of weaving and finishing, so that it has good elasticity and is perfectly close to the body curve. It is more compact, close fitting, soft and wearable, and can maintain the stable and stable clothing version. The fabric has been tested at least 1000 times before being released, and has good rebound memory effect. The super cotton bullet fabric cowboy once try on the body, in addition to super comfort and close to the body, give the customer an intuitive feeling is: my body is so good!

Relative to the market's common cowboy factory's branded fabrics, the LAX7DAY seven day LAN denim fabric brings customers the experience of international brand products, plus a very low price. Why is there a low turnover rate?

Concluding remarks:

"The flowers will gradually become more attractive, and the grass will not be hoofed." As a senior observer in the field of fashion apparel, let's learn from LAX7DAY Qi Lan Lan cowboy to give a pertinent suggestion to entrepreneurs who are interested in joining the cowboy fashion brand.

Do not be confused by the changeable market structure and the trend of numerous trends. The pursuit of high quality fabrics is always the first requirement of customers. Whoever holds this outlet will become a real fortune winner. You can find out tens of millions of reasons for losing money. The secret of making money is often very simple and vivid.