Shu Lang "Honeycomb" Takes The Lead In The Collection Store Upgrade

Speaking of multi brand collection shops, in recent years, traditional department stores have seen a slight decline, and buyers' stores have become the new favorite of the market.

It is also predicted that the retail industry will change greatly.

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Not for these two or three years, but since reform and opening up.

Wu Jianmin believes that before going to the sea to do business clothing self-employed are all buyers shop, it can be said that the buyer shop is not born out of the world.

But what we have been doing.

"Like a wholesaler in a zoo, buying and selling yourself, can you say that they are not buyers?"

"In the past ten years, the traditional department store industry has been developing too fast, and the position of the early buyers has been downwards, and the impact of the electricity supplier has shocked the position of the traditional department stores."

Wu Jianmin said, buyer shop and

Shops are business models, and there is no question of who to replace them.

The prospect of multi brand store is highly respected. For Wu Jianmin, who has personally trained 7 women's clothing brands, it is also an accurate expression of the new round of upgrading and development of Shu long group to build its own store on the basis of multi brand structure.

Today's consumers seem to be pursuing more diversified, lifestyle and personalized fashion experiences.

As early as 2011, after the successful launch of stylum, drunken and other stylized brands, and with the previously mature clothing brands such as Shu Lang, Mei Teng and GOGIRL, the company formed a multi brand development pattern.

With the increase of brand and the enhancement of its richness, Shu Lang began to test the water collection store last year, and the "honeycomb" collection shop came into being.

The anticipation of the "honeycomb" collection store is extraordinary, with a wide array of main modeling spaces, which are jointly designed by artist Ai Weiwei and Wu Jianmin. The interior visual design is written by Per, a Danish architect.

The background of modern simplicity gives the distinctive characteristics of each brand. Each brand has a relatively independent display space, and it reflects each other.

"There are so many brands in Shu Lang, and I integrate them together to show the overall image of Shu long and provide one-stop service for our VIP customers.

In addition, the collection store can better demonstrate the strength of the enterprise and enhance the reputation of the brand in the minds of consumers.

The combination of distinctive brands can not only complement each other's styles, but also give consumers more choices.

Wu Jianmin said frankly, the role of "honeycomb" is not just a "mascot". He has full confidence in the marketing potential of the collection store.

"By enhancing the richness of goods and broadening the choice of consumers, it virtually prolongs the time for consumers to stay and represents more purchasing power."