Adidas Didn'T Sell Basketball Ball Shoes To Nike Players.

Basketball shoes are a big market in North America, which is 4 billion 500 million dollars a year. They need to do something in the market of sports shoes. Adidas does not understand it.

In fact, Adidas did a good job in the field of football: the top 20 soccer players in the United States Forbes had 12 sponsorship contracts with Adidas in 2014, and Adidas spent about 40 million dollars a year on these players, which is a very cost-effective business.

But Adidas's mining of basketball stars in the US market is not as successful as football.

Derrick Rose is a rare case of Adidas's success in the North American basketball market. In 2008, when Ross became the NBA champion, Adidas signed a 10 year sponsorship contract with a high price of $250 million, and released 4 exclusive sneakers for Ross.

Ross brought tens of millions of dollars worth of sales to Adidas every year, even though he was absent for 2012 seasons because of injuries. He still sold $25 million signature shoes in that year, and sold 40 million dollars in 2013 to create the highest sales of Adidas's stars.

During the contract season, Ross suffered three knee injuries for the season, but he still ranked fifth in the 2014 NBA's list of basketball shoes sales in 2014.

Ross's light does not account for the overall success of Adidas's sales of basketball shoes in the United States, and its choice of another big player, Dwight Howard's sneakers, has been selling poorly in the US.

In 2013, it was only $5 million, and in 2014 it dropped by 70% compared to the same period in 2013. It was only 1 million 500 thousand dollars, which is equivalent to two days sales of Lebron James basketball shoes.

The sales of James's sneakers in 2014 increased by 40 million compared with 2013, to 340 million dollars.

Top of the charts.

Three of the top eight lists endorsed Adidas and the rest belonged to Nike's stars. Adidas's three stars sold 41 million 500 thousand dollars in 2014, only 12.2% of James's.

NBA stars in the 2014-2015 season.

Nike is also far ahead of Adidas in terms of total brand volume. According to tiger basketball statistics, 283 stars wear Nike brand shoes, and Adidas's number is 70.

The great success of the basketball shoe market is largely due to Michael Jordan. In the 80s of last century, Adidas did not choose the "flying man" Jordan. At that time, the fans believed that the players who preferred the taller players were caught by Nike in this huge potential stock.

More than 30 years later, Jordan has retired for more than 10 years, but Nike's Jordan brand has continued to appreciate, creating a new income of $2 billion 600 million last year.

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The international investment conference will be held in Guangzhou Baiyun International Conference Center.

Xie Baohuai, deputy director of the Standing Committee of the Guangzhou Municipal People's Congress, attended the meeting and delivered a speech.

Reporters found that many enterprises aimed at the strategy of revitalizing the northwest of Guangdong Province, and looked for opportunities for industrial pfer.

The "global port" plan will be introduced to Guangzhou in Guangzhou, and Guangzhou residents will have another option to shop.

Since the help of counterparts, hundreds of enterprises have been stationed in Qingyuan.

This time we have focused on the introduction of 11 parks brochures, hoping that enterprises will understand the advantages of policies, land space and convenient pportation in Qingyuan, and attract more enterprises to come.

According to the relevant person in charge of Qingyuan, blonde technology, Optima, Baiyun Electrical appliances, Yi Bao, Changlong and other leading enterprises have already invested or planned to invest in Qingyuan.

According to the northwest revitalization plan in eastern Guangdong, Qingyuan will double GDP by 2010. The relevant policy advantages and land space advantages will attract the enterprises of the Pearl River Delta to the past. This promotion will give Qingyuan a good time to demonstrate in Qingyuan.

Xie Baohuai, deputy director of the Standing Committee of the Guangzhou Municipal People's Congress, said that Guangzhou has the reputation of "the Millennium commercial capital", which carries the functions of the National Central City, and is also the regional center for radiation in the Pan Pearl River Delta, Hong Kong, Macao and Southeast Asia.

The introduction of industrial pfer opportunities is mainly aimed at promoting the investment environment of the three cities in Guangzhou, Guangdong, Qingyuan, Meizhou and Guizhou Qiannan, and provides wider cooperation space for the complementary and coordinated development of industries between Guangzhou and counterparts.

Guangzhou and the three places will take advantage of the opportunities to help counterparts, take the regional coordinated development as the core, and actively do well in docking, focusing on promoting the expansion and upgrading of industrial parks, upgrading the quality of urban centers, building pport facilities, developing social and livelihood undertakings, deepening reform and opening wider to the outside world, and integrating Guangzhou's capital, projects, contacts and resources, ecology and labor advantages to promote industrial pfer and upgrading so as to achieve a win-win situation in terms of profit enhancement and industrial upgrading.

In Guangzhou, Qingyuan, Meizhou, Guizhou Qiannan state government and relevant functional departments, nearly 80 people from Guangdong, Guangzhou, and other well-known enterprises took part in the promotion conference.

At the meeting, the government of Qingyuan, Meizhou and Guizhou Qiannan introduced the local investment environment and preferential policies.

Many participating entrepreneurs are interested in the prospect of industrial pfer cooperation, and have consulted and discussed them.

"I hope to go to Guangzhou and open the urban complex" global port "to create a one-stop shopping experience.

Ding Yue Yong, chairman and chief executive officer of Shanghai star group, told reporters that the group has visited Guangzhou and plans to take the first stop of Guangdong in Guangzhou, which is the location advantage of Guangzhou.

Stationing in Guangzhou is only the first step, followed by the radiation of Guangzhou as the core to the Pearl River Delta and the whole Guangdong.

This forum is also looking for new business opportunities.

It is reported that the first port of the world port has been launched in Shanghai. It is the first masterpiece of the pformation of the star group from the home industry to the commercial complex of the large city. It is the largest shopping center in the global central city with the functions of three centers: "commerce, tourism and culture". It has a total area of 480 thousand square meters, and owns the largest Roof garden in Shanghai (30 thousand square meters), with 3, 4, 13 lines of rail traffic reaching the site.

The huge urban complex provides a one-stop service. It can play all day long and bring new experiences to many young people.

At the same time, the business layout of the star household chain has been further accelerated in the whole country, and the "100 store plan" is proceeding steadily and orderly.

Chinese professional market e-commerce leader Guangdong odd Code Technology Co., Ltd. has invested in Qiannan, and its general manager, Huang Yaxin, told reporters that it had already been inspected in Qiannan, and will build an agricultural electricity supplier project. It will combine the advantages of Guangzhou's electric business and Qiannan's idle agricultural resources, and strive to go online as soon as possible.

It is reported that Guangzhou odd code technology is authorized by the Ministry of Commerce, "Guangzhou footwear wholesale price index" compilation and operation unit.

In 2008, the West shoe city network of KaiTong Railway Station was successfully opened. Up to now, the platform has reached 3 billion 300 million and the number of registered members has reached 270 thousand.