Kim Su Hyon Became AOKANG's Image Spokesperson And Entered The Korean Market.

Recently, AOKANG officially authorized Samsung supplier DIC trading company of Korea to sell AOKANG brand shoes in South Korea and take the first step in opening up the Korean market.

This is another important step in AOKANG's layout of the international market following the opening of brand stores in Hongkong and Vietnam.

The cooperation between AOKANG and Korea DIC will take the South Korean electricity supplier market as a springboard for brand entry. Now it is built by DIC company to complete the official website of AOKANG electric business in Korea, and enter the three party business platform of Gmarket, auction and 11st (similar to China's Tmall).

Because of Kim Su Hyon's endorsement of AOKANG's influence, AOKANG brand has gained popularity in Korea. AOKANG chose to enter the Korean market and made full use of its spokesperson's influence in Korea, and then hoped to turn this influence into sales force.

"Korean region is small, but the market must not be underestimated.

Whether it is the reservation of traditional culture, the creation of modern fashion culture, the export of international brands and the modern management mode of enterprises, it is worth learning and studying by Chinese enterprises.

"According to AOKANG chairman Wang Zhentao, the purpose of AOKANG's move may not be to occupy Korea's limited consumer market, but more importantly, to make Korea a bridgehead in terms of product development and design.

Carry out more exchanges, learn and explore the experience of international brand operation, with a view to making AOKANG brand display internationally and win a place in the future.

AOKANG shoe industry released yesterday in 2014.

Last year, the company realized total revenue of 2 billion 964 million yuan, an increase of 6% over the same period last year.

Net profit of 251 million yuan, down 8.62% from the same period last year.

AOKANG shoe industry said that net profit decline was mainly affected by factors such as market downturn and weak demand.

At the end of the reporting period,

The footwear industry is in good financial condition with a total assets of 4 billion 744 million yuan, down 0.73% from the end of last year, and total liabilities of 840 million yuan, down 20.7% from the same period last year.

AOKANG's performance last year was similar to that of 2013. Both revenues and net profits declined.

The depressed market has forced traditional shoe companies to adjust their layout.

In 2013, AOKANG shoes began to optimize the layout of the network, trying two years of O2O new business mode pformation.

AOKANG chairman Wang Zhentao has said that the footwear industry has entered a deep shuffle period.

In order to cope with the downturn in the market, AOKANG has dedicated a whole property to online businesses and has recruited about 200 full-time staff.