Adidas Replacement Group CEO And President Of North America

Stateside

The performance downturn is a microcosm of Adidas's shrinking share in North America. In 2014, Adidas's share in the US market was 7.1%, not only far from the 45% of the world's biggest competitor, Nike, but also founded in 1996 by the American sports brand EDMA, which took the throne of "the United States second".

The United States largely represents the sports market in North America. The shrinking sales in the US market also directly caused Adidas's sales decline in North America.

According to Adidas group's 2014 earnings report, all regions except North America achieved sales growth, most of which showed two digit growth, such as Europe.

It increased by 19% in Latin America, 10% in the Greater China region, 8% in Western Europe, and 2 billion 970 million euros in 2014 in North America, down 6% from the same period last year.

Nike's sales in North America in 2014 amounted to $12 billion 300 million, up 10% from 2013.

Sales growth in North America is negative.

Herbert Heiner, who took the lead in the Adidas group's longest standing CEO, has made many mistakes in the US market, such as lack of communication between headquarters and the US region, seldom listening to the opinions of local retailers in the United States, and not understanding the tastes of Americans. The lack of celebrity endorsements in the sports market is a major mistake. From the endorsement of NBA players, the overall quality of endorsement stars is poor, and Nike is only 1/4 in quantity.

Haina resigned on the second day of Adidas's announcement of the renewal of NBA's official equipment.

Adidas group announced the search for the new CEO, the appropriate successor has not yet been announced, but Adidas can no longer wait to revive the North American market. It has been the president of the Adidas group as the president of the golf brand, Mark Kim, President of the North American region.

Four days ago, Mark King publicly put forward the corresponding measures to save the US market to make up for Haina's mistakes. The highest priority is to give North American executives more power. All decisions on brand promotion and product design and sales in the US area will be generated from Adidas North American headquarters in Portland, Oregon.

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The Dragon Hotel.

After the reorganization of Hangzhou Tower and Hangzhou, the first strategic partnership meeting of the new group was held.

Ying Xuelin, chairman of Hangzhou business and tourism group, sits in town to convey messages to representatives from hundreds of local brands, some consulting companies and design companies.

The case of Hangzhou Jie Bai merger and acquisition of Hangzhou Tower has gone through more than two years and has been in action after 2015.

When Tong Minqiang, a famous businessman in Hangzhou, is in charge, what kind of route will he lead the new development? How can the momentum of the north and South echo the Yanan road?

At the moment is the era of rapid economic development in retail industry. With the evolution of consumption concepts and habits, product industry chain, industry supply and demand and the impact of online retailing, traditional business models and conventional development face great challenges.

Thinking change has become a new theme of physical retailing.

Yesterday's conference spread the message that Hangzhou Tower shopping city will continue the development route of high-end boutique. In further enhancing brand, we should implement the planning layout of "commodity, service and matching" in a Trinity, focus on the diversified needs of high-end customers, create high-quality living, and continue to lead the national high-end retail industry.

In 2015, the Xinxie hundred group will take the new HUAWEI's breakthrough to carry out the "disruptive pformation and upgrading" of the group.

The new Wah Yuen will focus on the high-end customers who are 20-35 years old with the fashion consumption concept, take the fashion, quality and internationalization as the orientation, break the traditional concept layout, highlight the concept of life, and lead the high-end young lifestyle with new design and planning.

The most salty afternoon tea, the most fashionable bar, the most accented coffee, the most artistic flower shop, the most exquisite interactive baking dessert area, the most traditional and the most modern food reunion, the most abundant daily necessities, the most complete outdoors travel equipment......

Will all appear in the new yuan China.

The new solution hundred group will also step by step to implement the overall upgrading of A and B.

At the same time, Hangzhou Tower 501 City Plaza Project in Qianjiang new town will also be comprehensively promoted according to this model.

That is to say, two years later, the three main commercial bodies of Xinjie hundred group will occupy three main business circles in Hangzhou, namely, Wulin, lakeside and Qianjiang new towns.

It is understood that the new solution hundred group's 5 stores include shopping centers, city life Plaza, outlets, high-end City chain supermarkets and other formats.

Group leaders said that in the future, they will also explore new ways to explore smart businesses such as private customization, and seek various forms of cross-border cooperation.

In March 20th, the first annual report of Hangzhou's integration with the Hangzhou Tower showed that the company achieved 6 billion 54 million yuan in operating revenue, 8.90% year-on-year, 511 million yuan, and 10.28% year-on-year decline.

The board decided that the total share capital of 715026758 shares in December 31, 2014 will be 2014 yuan, and 1.05 yuan (including tax) should be paid for every 10 shares, with a total cash dividend of 75077809.59 yuan.