Wenling Shoe Enterprises, African Markets, Nuggets Set Up Marketing Points To Increase Sales

Although the momentum of the African market is strong, but there are also a lot of swell, enterprises to take precautions.

"Exports of African shoes homogenization vicious competition is more obvious, coupled with the sharp rise in production costs over the past few years, corporate profits are becoming thinner, export price advantage gradually lost, a large number of orders began to flow to Vietnam, Kampuchea, Malaysia and other countries."

Relevant responsible person said.

Wenling

Nuggets are getting hotter in Africa.

According to statistics from Wenling Office of Taizhou entry exit inspection and Quarantine Bureau, as of the end of February this year, the footwear products exported to Africa by the Wenling Municipality (the African countries which reached the pre shipment inspection agreement with China) reached 37 batches, with an amount of US $2 million 255 thousand, an increase of 428.6% and 446% respectively over the same period last year.

A new market for gold nuggets, a new force in overseas marketing.

More than 10 years ago, on the cover of the economist, a map of Africa read "hopeless land".

But now, Wenling shoe companies are totally different about Africa.

"In the past, Wenling shoe companies always focused on Southeast Asia, the European Union, the United States and other places, but in recent years, under the pressure of the world economic downturn, many shoe companies have begun to pform into emerging markets in Africa."

Taizhou entry-exit inspection and Quarantine Bureau Wenling office responsible person said, now exports to Africa, Wenling shoe enterprises have more than 20.

According to introduction, African customers are right.

Low quality of products and other products led to faster product renewal. In addition, the demand for shoes was also large in African countries.

In addition, the weakness of the European and American markets has led to the shift of the footwear export market.

In recent years, the solid foundation of Wenling enterprises in the African market is also an important reason for the "blowout".

It is essential to set up marketing points locally based on the African market.

This is also the way many shoe companies try hard to explore new overseas markets.

These large or small overseas marketing outlets have sprung up in emerging markets, to a large extent, making up for the reduction of orders in traditional markets.

"Many shoe companies in Wenling have set up marketing points directly in Africa, and in today's increasingly thin profits, they avoid intermediate links. This is also a way to maximize profits."

Taizhou salon Shoes Co., Ltd., the relevant responsible person said.

Last year, salon shoes exported more than 1 million dollars to Africa.

Besides,

The design and pricing should also be in line with the real needs of the African people.

"The shoes exported to Africa in Wenling are mostly low and medium grade."

Relevant responsible person said.

The salon shoe industry has also proved this point in pricing African shoes.

"The average price of a pair of shoes is not more than 3 dollars."

The person in charge said.

Export to Africa is surging, and enterprises should prepare for rainy day.

Although the momentum of the African market is fierce, there are also many hidden waves. Enterprises should take precautions.

"Exports of African shoes homogenization vicious competition is more obvious, coupled with the sharp rise in production costs over the past few years, corporate profits are becoming thinner, export price advantage gradually lost, a large number of orders began to flow to Vietnam, Kampuchea, Malaysia and other countries."

Relevant responsible person said.

Moreover, African countries represented by Egypt have also introduced new trade protection measures to further tighten restrictions on imports of Chinese footwear.

For example, from April 1st this year, products imported from Egypt must conform to the Egyptian standard, otherwise they will be prohibited from entering or even returned.

This said, "Egypt's new standard will have an impact on the export of enterprises, but because their standards are lower than domestic standards, we are not very worried.

But this month, Egypt's foreign exchange control on Chinese products has set a threshold for our exports.

According to the head of salon footwear industry, the standards of importing Chinese shoes in African countries are not as good as those in Europe and the United States. However, as the cost is getting higher and higher, profits are getting thinner and thinner. Enterprises must start to pay attention to it.

The relevant departments also reminded that enterprises should still keep a clear understanding of the large increase in the output of non products, and engage in the production of low-end products, which are short-term benefits, which will ultimately be harmful to the long-term development of enterprises and even the pformation of industries.

How to pform the "sunrise industry" from low grade to high technology, high quality and high added value is the next problem for Wenling enterprises to think about.