What Are The Promotional Methods Commonly Used In Clothing Stores?

Business promotion, also known as sales promotion, has the following main ways.

1, advertising gifts.

A small gift containing the name, address and telephone of the clothing store.

Common are balloons, tissue, calendar, key ring, ball pen and so on.

Sometimes, suppliers will also provide some advertising gifts, such as ashtray, diary and T-shirt, so as to quickly establish or maintain brand awareness.

2, audio-visual advertising.

In the store, repeated strong propaganda, such as tapes, VCD, computer multimedia, etc., to create a promotional atmosphere, at the same time to demonstrate to customers how to match, choose and so on.

3, exhibition.

Trade shows usually bring more sales.

New product displays can be displayed in the boutique or in magazines, newspapers, television and other media.

Clothing stores can also display some activities that are not related to the products they sell, to attract people, but they should take note of time, place, venue layout, exhibition personnel, news release and object arrangement.

4, discount sales.

When the commodity life cycle is over mature, clothing stores will be discounted for competition and inventory reduction.

Discount refers to the sale of goods and services, the prices of goods and services are discounted, the range of discount generally ranging from 20% to 50%, too large or too small will cause customers to doubt the authenticity of promotional activities.

Discounted posters can be posted outside the store, and can also be displayed at the display sites of discount products, or even in public media.

5, discount coupons.

The implementation of discount coupons is different from comprehensive price reduction. Only the holder can enjoy the discount, while the latter can enjoy the discount.

Usually discount coupons are printed on advertisements, in addition to receiving promotional products and enhancing image effects, they can also be used to evaluate advertising effectiveness through coupons recycling.

Such sales promotion methods should be prepared in advance with the number of coupons equivalent to avoid customers.

Research shows that the amount of discount coupon recovery is about 10%, while sales performance may increase by 30%.

Using discount coupons to promote sales, careful measures should be taken to prevent people from making fraudulent use of discount coupons, such as clothing store cashiers, salesmen and customers. Some people may use cash clippings to exchange cash in cash registers.

6, theme

。

Use various special festivals or seasons as the theme to promote sales.

However, it is necessary to display and decorate the whole store or main part. For example, in Christmas promotion, apart from decorating Christmas decorations in the shop, employees can dress up as Santa Claus and send small gifts to form a strong festive atmosphere.

Apart from making use of general festivals, shops can also choose their own special festivals or seasons to promote sales, such as anniversary celebrating festivals.

When we use this promotion method, we should consider the size of the target market (such as the possibility of the new marriage market is not big enough), the possibility of repeated purchases (such as the buyers of festival gifts are often not users, the possibility of repeated purchases is not large), and the promotional commodities for promotional topics.

(for example, summer clothes are not suitable for winter promotion).

7, prize sales.

The award sale is one of the most attractive sales promotion methods, because once consumers win the prize, the value of the prize is usually very attractive. Many consumers are willing to try this risk free prizes.

In our country, the law stipulates that there are prizes for sale.

The prize money should not exceed 5000 yuan.

In addition to the prizes that are bought immediately, in order to improve the credibility of the prize sales, the organizers of the raffle generally asked the notary authorities to supervise the raffle spot and publish the results of the raffle in the larger local newspapers.

A prize sale usually has one or more valuable awards, while the value of other awards is relatively small.

Most of the bonuses are not cash, instead of commodities, gifts, household goods or domestic and foreign tourism.

8, collocation promotion.

Sometimes, matching clothing and merchandise together with a complete set of sales will also have an unexpected effect.

If you wear a blouse and a long skirt, it will be sold in a suit.

The key to collocation promotion is that the costumes must be distinctive and individual, attracting customers' attention.

9, old exchange promotion.

When the old commodity is exchanged for new goods, the cash discount portion is deducted from the price.

For example, old clothes for new activities, old clothes can be donated to disaster areas.