H&M Stockholm Headquarters Greet Xun Zhou Visit

2015 the H&M environmental conscious action series and the 2015 sustainability report are coming soon. H&M has invited Xun Zhou, a famous Chinese film star, to Stockholm H&M headquarters, to talk to H&M global creative consultant Ann-Sofie Johansson, and H&M global sustainable development spokesperson Catarina Midby to explore the new environmental protection fashion.

In February, the winter snow in Stockholm was not melted, and the H&M design department, which was also dominated by white, was in the same direction.

H&M global creative consultant Ann-Sofie Johansson shared with Xun Zhou the design inspiration and design process of the new season's environmental conscious action.

"Every season H&M environmental conscious action series is born from White Room, from color, fabric selection to sample clothing production is completed here.

I especially like the earth elements in this season's environmental conscious action limited series, and the hand drawn designs created by our company's interior designers.

Each clothing has a unique personality charm, and most importantly, they are made of more sustainable materials. "

Ann-Sofie Johansson indicates.

At the H&M showroom,

Special preview and try out 2015 environmental conscious action series.

"I think this series is very good. It is commendable to combine environmental protection with fashion.

I especially like this jacquard jacket, relaxed and designed.

The jacket is made of Tencel fabric, and the zipper is also made of renewable materials.

Xun Zhou said.

Xun Zhou, who has won the highest prize of the UN Environmental Protection personage "earth guard", has always been very concerned about environmental protection and public welfare. She heard that H&M not only studied the environmental protection fabrics, but also carried out the old clothes recycling plan in an all-round way. She appealed for more people to join the action.

H&M spokesman for global sustainable development

Introduction, "H&M has been working with the professional recycling agency I:CO from the beginning of 2013 to implement the old clothes recycling plan worldwide. It is the first international company to carry out the global garment recycling program in the world.

H&M promises to recycle all kinds of brands, quality and quality clothing and recycle them.

Today, H&M has achieved recycling of materials such as cotton, wool and polyester fibers with a utilization rate of more than 95%.

To enable more people to understand the sustainable development of H&M and to encourage more people to participate in environmental protection and sustainable development, every year, H&M will summarize and disclose relevant data for sustainable development report in the whole year's sustainable work process.

H&M will announce thirteenth sustainable development reports on H&M.com in April 9th.

The new H&M environmental conscious action series will also be on sale in about 200 H&M stores and online stores around the world in April 16th.