Nike Recorded A 10% Increase In Western European Markets.

Like other companies in the industry, Nike is facing the same problem.

But we can not help but wonder about the data of the world's largest sporting goods group in the past few quarters.

But it is logical that the strength of the US dollar has affected the group's quarterly consolidation performance.

Nike recorded a good growth in Western Europe - Nike -Nike's decline in most US multinationals compared with last year, the impact of exchange rate on Nike group has only increased to its number of units instead of double figures.

In the third quarter ending February 28th, the group's turnover amounted to US $7 billion 460 million (6 billion 658 million euros), an increase of 7% over the same period of last year.

The growth rate at fixed exchange rates was 13%.

The turnover of CONVERSE brand reached 538 million US dollars (480 million euros), which brought a firm cornerstone for the growth of the group, with an increase of 28%, for example, at a fixed exchange rate of 33%.

The brand benefits from the development of the North American market, the growth of direct selling strategy and the recovery of business in the German speaking countries.

Nike brand recorded an increase of 6% in the third quarter (11% at fixed exchange rate), reaching 6 billion 939 million dollars (6 billion 193 million euros).

They also performed well.

The increase in the area is equally alarming.

It reached 1 billion 416 million US dollars (1 billion 264 million euros), an increase of 10%.

If the exchange rate factor is not considered, the increase will reach 21%.

Only the Chinese market performed better, with quarterly turnover increasing by 15% (by fixed exchange rate of 17%) to 801 million US dollars (715 million euros).

North America is still the primary market for Nike, with a turnover of 3 billion 254 million US dollars (2 billion 904 million euros), an increase of 6%.

On the contrary, the growth rate of emerging markets is only 2% according to floating exchange rate (12% at fixed exchange rate).

In central and Eastern Europe, the rouble fell by more than the euro, resulting in a 10% decline in turnover (7% growth at fixed exchange rates) and a 6% decline in Japan.

The global economic environment is still branding.

Quantity has a certain effect.

Although the group announced the number of orders shipped from March to July, the North American region recorded an increase of 15%, while China recorded an increase of 22%, but it recorded a 4% decline in the Japanese market, a 17% decline in emerging markets, a 15% decline in Western European markets, and a 1% decline in other parts of Europe.

The pre tax earnings of Nike group increased by 19% to $1 billion 46 million (933 million euros) over the same period last year.

The pre tax profit reached $1 billion 52 million (939 million euros), an increase of 18%.

Net profit increased by 16% to 791 million euros (706 million euros).

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