Italy Footwear Association Boosts Industry's Trade With Russia

Italy Footwear Manufacturers Association Assocalzaturifici, exhibition organizer Bologna Fiere and Italy Trade Organization jointly invested additional funds to boost Italy enterprises' participation in Russian Obuv. Mir Ko I Shoes exhibition to promote trade with this historic strategic market.

　　 Exhibition It was boosted in Moscow last week. Italy Shoe enterprises play an important role in the trade between Russia and other countries of the Commonwealth of Independent States. However, due to economic sanctions, disputes between Russia and Ukraine and the collapse of the rouble, sales of Italy shoe industry in the market dropped sharply last year.

In the first 10 months of 2014, the number and value of Italy shoes exported to Russia fell by 20% and 23% respectively. Russia currently ranks ninth and fifth in the export market of shoe manufacturers in Italy, accounting for 3.2% and 6.3% respectively.

Related links:

There are enterprises to stop shop, such as the Wangfujing department store Bulletin shows that the company's annual negative growth of 7.9%, from the store to see the bell shop closed shop, resulting in a substantial increase in the performance of the subsidiary of Beijing Shuang an 84.2%, while the expansion of the Fuzhou shop loss and Zhanjiang shop closed at a loss of 71 million 580 thousand. Lotus also adjusted some stores.

The Huarun Department said its choice was to reduce the loss of retail business by improving operational efficiency. The main strategies included the integration of logistics departments, the procurement of goods in a unified supply chain to save costs, and the use of joint venture advantages to develop advanced technologies such as global sourcing, private brand products, membership card management and customer relationship management to stimulate existing customers.

In addition, opening up new formats and electric business is the transformation choice of many retail entities. For example, Carrefour is testing small convenience stores in China, and Huarun will also expand its smaller businesses, such as specialty stores and convenience stores.

Increasing the number of fresh or experiential formats is also the direction of the entity industry. Huarun plans to reduce the number of existing stores and reduce the size of its shops to a new V+ format store, focusing on fresh food. Guangzhou Wangfujing is building a new regional community department store around life experience. Wangfujing in Hohhot will adjust some floors to "city center outlets", bringing new business into the local market.

The golden hawk trade is transforming experience style. "We have opened 5 new life centers since 2014, bringing the total number of life centers to 7. In addition, Changzhou Jiahong store also has new commercial area to put into operation. The new commercial area of the new shop and old shop has increased by 305 thousand square meters. In the next few years, the whole life format will be our focus. Now we can not do simple traditional department stores, but we need to experience development to deal with the electricity supplier. " Golden Eagle Business insider admitted.

Of course, there is also a way of "using the other way to solve the problem" - the entity operators themselves do business. Huarun launched its business plan this year. Its chief financial officer and executive director, Li Ruxiong, said that the pilot will be launched in 6 and July this year. Carrefour and so on are also planning to start the business.

"There are many difficulties in the real industry, but the transformation of the electricity supplier is not easy. The electricity supplier has huge cost, and its management, commodity classification and sales channels and operation modes are very different from the physical stores, especially the logistics coverage and cost is a headache, so the transformation of the entity business will take time." Senior retail expert Ding Haozhou analyzed.