Zhang Jindong: Suning Pformation Still Needs Time And Market Test.

The Internet Co seems to represent everything on the hustle and bustle of the dust.

When the Internet occupies all the headlines, Suning, a traditional retailer, still works quietly.

In 2010, suning.com went online, and in 2013, Suning Appliance was renamed Su Ningyun.

In 2014, sunning's total profit and net profit attributable to shareholders of listed companies were 946 million yuan and 861 million yuan, respectively, up 555.28% and 131.53% respectively.

This traditional enterprise has struggled and depressed in the pformation of 5 years, and is still firm on the road of expanding online business.

The seemingly fluttering line of investment is no less than the line. Advertising and programmers need money.

And can the sunning base go farther?

Zhang Jindong said that the success of Suning's pformation was not Duang's coming out, it was "capricious".

Whether the pformation is successful will still take time and market test, and its layout in logistics and O2O has achieved initial success.

Since 2008, the electricity supplier market has been in full swing. Besides Internet companies, traditional enterprises are also trying hard to get in.

In 2010, suning.com officially launched, and the traditional retail leader firmly turned to the Internet.

At the beginning of 2013, Suning Appliance announced that it was renamed the Su Ningyun dealer and was intent on getting through the online and offline businesses.

The proportion of online businesses is not as good as offline, and is increasing year by year.

Suning.com launched the product from the beginning, positioning the online platform.

In 2012, Zhang Jindong first put forward the idea of "de electrification". As early as 2011, the book channel of easy to buy books had already been launched.

In September 2012, Suning spent $66 million to buy the largest domestic company.

Website red children, then the red child is running independently of suning.com, sales doubled this year.

In 2014, according to the financial report, the company made clear the development strategy of "consolidating household appliances, highlighting 3C and nurturing mother and infant supermarkets". We can see that online positioning is focused on and divided into commodities from the beginning of the unification.

The scale has reached 7 million 910 thousand.

In addition, Suning and Hongyi capital invested $250 million in 2013 to acquire 44% of PPTV's total shares and become the largest shareholder of PPTV.

Suning has become the main sponsor of sainty football, and PPTV is a live soccer platform.

On how to integrate PPTV, Suning said, on the one hand, PPTV will rely on Suning to expand its brand, terminal and services; in addition, PPTV, which takes sport as the first, will also expand to the upstream and downstream, while expanding smart home and Internet of things programs.

On the other hand, Suning helped PPTV win the Internet multi screen entry to achieve win-win results.

Line has always been a major advantage of Suning. These so-called heavy assets have not become the burden of pformation.

On the one hand, at the end of 2011, the first Laox Life Plaza opened, and its products covered toys, models, musical instruments and other life entertainment products. In September 2012, a new generation of solid retail stores was launched. Suning Expo supermarket, according to Huang Yuanpu, introduced the Suning store to two directions, to the great place is the Plaza, and to the small part is the supermarket.

According to the financial report, as of December 31, 2014, Suning stores totaled 1696.

Since December 2013, Suning's traditional stores have been pformed into O2O Internet stores.

On the other hand,

Establishing their own logistics system brings convenience.

The logistics base of 23 cities in China has been put into operation, and 18 logistics bases are being built.

Huang Yuanpu, the founder of billion euro network, said, "in 2014, logistics was independent, and there was a special person responsible for it. The personnel in charge of logistics had been walking up in the organizational structure.

Profits decline, one is online, the first is logistics, logistics performance is very obvious, the delivery speed of the first tier cities has improved significantly.

In the 2014 investor conference, Zhang Jindong said that over the past 3 years, most of the capital raised in the capital market has been put into the construction of the logistics system in the past 3 years.

And Suning territory is more than that. Since 2013, it has applied for Suning bank, won the insurance sales agent license and fund payment license; in January 2014, on-line financial products "zero money treasure", obtained the mobile communication resale business license, bought the full net in the same month; in February last year, it received the international express business license, cross-border electricity supplier business has also been on the stage.

After many acquisitions and cross-border activities, Suning expanded to mother and baby, video, group buying, Internet Finance and other fields. Suning also involved real estate business and shopping plaza.