Hangzhou: The Future Development Will Focus On "One Main Industry, One Platform And One Extension".

The new century group held a 2015 strategic partnership meeting. It represented more than 100 representatives from Chanel, Dior, OMEGA, Lancome, grandma's home and abroad, and officially disclosed the new business models and strategic development ideas of the new group. This is also the reorganization of Hangzhou Tower and Hangzhou after the completion of the capital level, after the formation of a new leadership team, the first official external voice.

Many familiarity Hangzhou Tower Everyone knows that its high-end supermarket LES comes from the first letter of "Life" (life), "Shopping" (shopping) and "Enjoy" (enjoy) three English words, and the party secretary and chairman of the new Hangzhou Jie Bai group Party committee, chairman, Hangzhou Tower Co., Ltd. Tong min Qiang It seems that according to the business model of the future development of the group, the name is more suitable for expression as "ELS", that is, "enjoy" in the first place.

In the future, the new group will return to the essence of business, revolve around the increasingly diversified needs of consumers, subvert the traditional "shopping" oriented traditional mode, highlight the concept of "enjoyment and life", and combine new technologies to create the lead. fashion An interactive social platform for quality lifestyle. Tong Minqiang said that with the judgment of the new generation of business models, the future business model of the group shopping mall will also change from the existing "life implanted products" to "commodity implanted life".

In the future, hundreds of new solutions will focus on "one main industry, one platform and one extension", that is, integrating, adjusting and upgrading the stock resources, forming a multi-level layout layout combination of shopping centers, city life squares, Oteri J, high-end city supermarket chains, and continuing to be the main business of strong retailing. Relying on the existing high-quality source of tourists, gathering and integrating suppliers' resources and channels, using modern scientific and technological means to speed up the attempt of "smart business" for all aspects of private customization, creating a more open, commodity service platform to meet the diversified needs of consumers; at the same time, using the platform of listed companies, expanding the new market space through horizontal expansion, seeking various forms of cross-border cooperation, enhancing asset operation ability, and exploring the extension of diversified industries. According to yesterday's strategic positioning of the new group

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Although it can not be bought at home, it can help to fill the feelings of Carrefour independent designer brand in Taobao. Recently, the US retail giant Target and independent online shopping website Of a Kind have launched a series of home decorations. On the Of a Kind platform, a number of Native American designer brands participated, including Dealtry, Wolfum, and Izola. The product categories introduced include wall decoration, animal gear, Cup Coasters, soap boxes, wine bottles, toothbrushes and pillows and so on.

Of a Kind is not very well known in China, but the online shopping website, which specializes in designing limited rookies, has been developing well since it was founded in 2010. It uses the form of "spike", and each product is limited in sales, which is very fast and includes many local handicraft items.

In addition, the most attractive thing is the way Of a Kind tells stories. They create the corner of life through photos, videos and other feature designers, from how to find inspiration, how to finish handwork, to their personal hobbies, photos of family and friends, even pets, smoke and so on. Designers who always stand behind the scenes are celebrities on Of a Kind, sharing the dribs and drabs behind their works with the public. It is also a good way to self marketing for designers with limited budgets and limited budgets.

The three designers who participated in this round of cooperation had accumulated some popularity on Of a Kind. Dealtry has focused on digital printing scarves, as well as derivative photos and decorative paintings, and has also worked with J Crew and other brands. Wolfum's previous products are concentrated in the dining table and home furnishing area. The independent studio in Losangeles insists on making 100% handmade. Izola's design has some retro little refreshing styles, from clothing stationery to aromatherapy candles, throughout all aspects of lifestyle.

For the three designers, the large retail scale of Target can help them attract more guests and enhance their brand awareness. This group of household products will be sold in 350 Target stores in the United States. Here is a map (which needs to be turned over) to query. However, Target has not put them online for the time being. Customers outside the US can only look at the map first.

In addition to working with Of a Kind, Target recently launched a series of casual clothes called Target Collective with six American men's wear designers. Prior to that, a holiday shop was also launched with a concept store called Story in New York. This cooperation with Of a Kind has again grabbed the lead of other traditional retail giants.