Brand Exhibition Clothing Design Principles

1, the overall display of goods.

In order to achieve the display effect and fully reflect the brand design concept, from the overall LOGO design to the store model, the gesture display of people's desk and other details, we must reflect the design and display of the gist and intention.

2.

Contact and match.

Products are maintained in series, and products in the display area are arranged in a series of forms, which will highlight the advantages of the product in the design structure arrangement.

3, the structure of goods is practical and effective.

In order to create an atmosphere of clothing display effect, the design of the device structure should be fully embodied in the actual operation.

The supporting role of exhibition.

4, the construction of exhibition space is reasonable and smooth.

Strong.

The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.

5, the display style of goods is unique and unique, and its characteristics are outstanding.

This will not only make the image of the clothing store become distinctive, but also enrich the external image of the product and enhance the appeal of the brand.

How to do well the design and display of the store space and receive good results, in addition to combining the characteristics and styles of their own brands, we should constantly absorb new contents from the surrounding successful brands, and improve and develop the connotation of design and exhibition.

In this way, we can not only receive substantial results from the market, but also effectively promote the image, culture and quality of the brand.

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Clothing stores, in a sense, sell not only goods but also shoppers' shopping atmosphere, which requires investors to work hard in decorating.

If it is to be well decorated, it will cost a lot of money to spend more money. Simple decoration may not attract consumers to stop and lose business opportunities.

How can we balance the relationship and achieve the goal of saving money and attracting customers?

In the aspect of store image design, it is not necessary to rigidly move the previous set of standards. Instead, it is necessary to investigate the shops themselves and the surrounding situation, to see the direction of the passenger flow, the situation of sunshine, obstacles, the color and style of the surrounding shops, and then design according to these specific elements according to the standard.

Nowadays, many clothing stores are very casual in the store image design. They just do not observe the actual location of the shop according to their own imagination or copy the decoration of other shops, let alone investigate their competitors.

Product display is also a very deep knowledge. 40% of the sales quality is in display.

Good Chen Li can perfectly display the advantages of the product, enabling consumers to buy impulse.

Display is divided into theme display, promotional display, new display, etc., according to different timing for different display, in order to attract consumers, produce good sales.

The image and style orientation of clothing should start from the classification of customers and distinguish different styles of advertising.

Casual wear shops should give people the feeling of being free and relaxed. They can give a background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded, displayed and displayed on the side.

The color of women's clothing stores should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. Store lines should be streamlined, slender, light and soft, with more mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if you do not look at your clothes, they will attract them.

Men's wear is mainly made of rough lines and deep colors, mostly made of walnut and other materials.