China Fashion Week Independent Brand Becomes New Force

Mercedes Benz China International Fashion Week (2015/2016 autumn winter series) was held in Beijing on 24~31 March.

This season

A total of 41 brands and agencies from home and abroad, 38 Chinese and foreign designers, and more than 80 new designers participated. Among them, nearly 7 became the first time to become a major feature of this week's fashion week.

It is reported that the first fashion week brands will be held in women's wear, men's wear, dress, tide cards, winter clothes, casual wear, jeans, parentage, children's wear and other new products.

This year marks the eighteenth year of China's international fashion week.

Taking "brand, fashion and innovation" as the core theme, China International Fashion Week has become an incubator platform for independent brands and design forces, and also a display of China.

Windows.

Under the "new normal" of the economy, China

It has entered the critical stage of "slowing down the scale of growth and speeding up the quality".

The trend of domestic fashion consumption upgrading and industrial pformation is a group of outstanding talents.

And design innovation power provides a good opportunity for development.

Mercedes Benz China International Fashion Week is facing new development opportunities as the most important display platform for China's own brand and original design power.

"The development of Mercedes Benz China International Fashion Week always depends on the market and focuses on innovation," said Li DQI, chairman of the China Fashion Designers Association and chairman of the China Fashion Week Organizing Committee.

The demand for diversification and individuation of domestic consumer market has raised new requirements for industry innovation.

The platform of China International Fashion Week will be more open, and all sectors of the community will be able to carry out diversified cross-border cooperation. As an international platform, we should further enhance the participation of international designers and brands. As a platform for the design of new talent, we will continue to introduce new people to support young designers to go to the market. Through this platform, we should create the fashion discourse power of Chinese independent brands and promote our fashion culture to the world.