Product Innovation Makes The Soft Power Of Spinning And Weaving Enterprises Hard.

In Binzhou, Shandong, the research group visited the cheerful Home Textile Co., Ltd., Oriental carpet Group Co., Ltd., Binzhou Yaguang Home Textiles Co., Ltd. and other enterprises, these enterprises have their own characteristics in terms of product innovation.

Happy home textile Party committee deputy secretary Cai Jianfeng introduced, in recent years, cheerful home textile center in Shanghai, in France, the United States, Holland, South Korea, Nigeria and other countries and regions set up a design studio, and many domestic institutions of higher learning and research institutes set up a product design platform, through research and development to achieve technological innovation, and constantly develop new products, has been recognized by many international buyers and promotion.

At present, cheerful home textiles has passed IKEA, Decathlon, WAL-MART,

And other more than 20 multinational companies' social responsibility audit and anti-terrorism certification, and establish a long-term strategic partnership.

China Textile Group, the relevant person in charge, said that China textile has been driven by technological innovation and continuously increased R & D investment. In 2014, the company completed nearly 100 R & D projects, achieved 50 technological innovation achievements and key projects, and undertaken 32 scientific and technological innovation projects, of which 3 were national science and technology support projects.

The company adheres to market demand, pforming scientific and technological achievements into productive forces, and promoting product mix adjustment and technological upgrading.

Cui Qi, general manager of Dongfang carpet Group Co., Ltd. said, "in 2014, the company innovated and developed the model, went deep into the market, entered the customer base, found and analyzed the needs of different customers, and researched and developed products that were not yet available in the market.

Sorona's product is a new product developed by Eastern carpet and DuPont Co, which is born in sustainable regeneration.

With its characteristics of easy cleaning, abrasion resistance, lodging resistance, regeneration, environmental protection and permanent antifouling, it was favored by many customers in the 2014 new product promotion conference and became a new profit growth point for the company.

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Zibo, the research team learned that enterprises created their own "blue ocean" through differentiated product development in a competitive market atmosphere.

Sun Zheng, chairman of Shandong Bashan Group Co., Ltd., introduces that silk weaving industry is facing great challenges. Enterprises must vigorously promote technological innovation and take the road of differentiation.

At present, the enterprise produces nearly 500 million meters of chemical fiber filament fabric every year, taffeta series as the main fist product, and produces more than 60 varieties of umbrella cloth and Oxford cloth at the same time.

The diversification of products allowed enterprises to get the recognition of famous brand manufacturers at home and abroad, such as Hangzhou paradise umbrella group Co., Ltd., Decathlon (Shanghai) Sporting Goods Co., Ltd.

Chen Lu, chairman of Zibo Da Yan Fang Silk Group Co., Ltd., said that the economic environment is becoming more and more complex, and the challenges faced by silk industry are more severe because of its industry characteristics.

In the face of difficulties, Da dye Fang has intensified its research and development efforts, highlighting the silk cultural characteristics and regional cultural connotations of the products, taking the road of differentiation, developing high-end home textiles with rich silk cultural characteristics, and complementing the middle and high-end products to meet different levels of the consumer market.