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    A Celebration Of "Red Bean Living Hall" At The China International Fashion Fair

    2015/3/30 21:02:00 56

    Brand MarketingFashion FrontierRed Bean Home

    "Red bean living hall" is a collection of red bean clothing brand. The overall design style is adhering to the design concept that the red bean group has always adhered to: simplicity, generosity, warmth and comfort, dancing with classic fashion, and naturally blending with the fashion.

    With more than 550 square meters of super exhibition hall, panoramic display of red bean men's clothing, red bean home, red bean home textiles, red bean dress, red bean children's clothing and other red bean group's clothing brand.

    The red bean living museum advocates the concept of "light" life, from the exhibition hall design, product preparation, exhibition hall music, yew tea and other exhibition details, all highlights the idea of enjoying life lightly.

    "Light" life is the promotion of plain, simple, peaceful and tranquil "flat" life style. It is the greatest satisfaction for the vast number of consumers to pursue the needs of modern light life.


    Quality life, quality red beans.

    Today's life festival is fast and diversified.

    Red bean living museum

    With the visual impact of "light" fashion and the one-stop shopping experience, the red bean brand specialization, fashion and serialization of resources integration can be realized to maximize the satisfaction of customers' clothing wear and collocation demand outside the door of the whole family, so that consumers can not fully shop. They can choose their fashionable clothing products in the red bean living hall all year round, and realize the shopping experience of easy, convenient, fashionable, affordable, high-quality and efficient.

    This clothing shopping experience, to uphold the "user centered", completely subverted the traditional consumer shopping experience, favored by consumers.

    "Red bean living museum" display

    Red bean Menswear

    It is the main brand of red bean clothing group.

    Red bean men's clothing is determined to create "the first cultural brand of Chinese men's clothing", from the famous brand is the "folk card" model to the "mainstream lifestyle" trend leading; from the "harmonious morality, optimistic and open-minded, enterprising, diligent and thrifty and honest" brand sublimation, to the "fashion to light up and enjoy life" fashion interpretation, red bean men's clothing has been adhering to the popular fashion line, walking in the forefront of fashion and fashion, has poured into a steady stream of fashion positive energy for Chinese clothing.

    The product can be produced perfectly in general and refined in detail.

    Design, red bean men's clothing keeps pace with the times, integrates the trend of youth, fashion and leisure, continues the "colorful and diverse" design concept, and has made a new breakthrough in product style, quantity, color and characteristics, and has launched the series of red bean "light load" series, more colors and more types, to meet the clothing needs of consumers' "light living", and to add more richness and musicality in pursuit of dressing.

    Stores, red bean men's clothing terminal stores highlight the quantity and brightness of the products, that is, there are many kinds of goods, many styles, many colors, high cost performance, which greatly meets the needs of the masses.

    In 2014, the new mode of "fully managed, zero inventory, high return" red beans joined the joint venture has become a hot spot in the clothing market.

    Red bean home is one of the five famous brands of red bean.

    "Sentiment culture and family culture" has always been the brand sentiment of red bean home. After last year's successful launch of soft warm underwear "red bean paste", this year, red bean home has developed a revolutionary fashion product -- red bean cotton.

    The red bean cotton is made of high quality combed cotton, through special wool removal technology, the cloth is smooth and smooth, with silk luster, silk slippery, and can quickly discharge human sweat and heat, cool and incomparable.

    At the same time, red bean cotton is crisp and good in shape.

    The paternity suit developed by the red bean cotton series has shown the "home culture" of red beans home, and it will bring the personal experience of value for money to consumers.

    Intelligent network, red beans accompany.

    The red bean smart clothing application system displayed by "red bean living hall" has become the biggest highlight of this year's Expo.

    Red beans will rely on the innovative application of the mobile phone of the red bean Telecom as the entry, establish a cross industry platform, carry out the platform experience and cross selling mode through the intelligent analysis of big data, expand the users with the integration mode of communication service and garment industry, and provide an overall solution for the production and management of garment and textile.

    Using SIM embedded handheld terminal devices, the sales teams, sales terminals and agents will be linked up all over the company.

    The video surveillance project uses the red bean remote audio-video information management platform to realize the remote monitoring of retail stores, and carry out visual mobile remote management and big data analysis of customer traffic.

    Red bean men's clothing, red bean home, red bean home textiles, red bean dress, red bean children's clothing, red bean living hall's red bean clothing series products, with fashionable, high quality, cost-effective, attracting people's eyes, become one of the most popular exhibition hall of the Expo.

    As a classic brand of Chinese national costume, red beans, with "developing China's first cultural brand" as the vision of development, persisted in building its own brand, persisted in adhering to independent innovation, and made more than 50 years of professional clothing experience, which made the quality of red bean clothing excellent.

    Over the years, the "red bean" brand has won the highest honor of China's apparel industry, the honorary title of "achievement award", "CCTV China's annual brand" and "quality suit of national suit".

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    One hundred percent independent innovation and one hundred percent independent brands are the two core keywords of red bean clothing.

    One end of "smile curve" is technology research and development, and the other end is brand marketing.

    Since 2008, the red bean has changed from production and operation to creation and operation. Its five brands have opened chain stores in the whole country, covering 34 provincial administrative regions of the country.

    From brand culture to product quality to terminal service and shopping experience, red bean brand presents unlimited market tension.

    Many sales outlets not only provide customers with a series of clothing products, but also fully demonstrate the strong brand strength of the red bean group.

    Clothing sales for many years ranked first in China's apparel industry; red bean brand strength and value are ahead of China in 2014.

    Brand value

    List.

    This is the highest fashion award awarded by consumers to red bean clothing.

    We are committed to building our own brand and upgrading traditional industries to high-end manufacturing.

    This is the way of pformation of red bean clothing and a vivid epitome of the strategy of red beans and Chinese clothing brands vigorously implementing pformation and upgrading.

    From the fashion capital Paris's top show to the international city Shanghai Fashion Fair's fashion feast.

    A large number of Chinese national brands, represented by "red bean", are rapidly rising. They are not only walking in the forefront of fashion, but also constantly interpreting Chinese fashion.

    And is moving towards internationalization, bringing the Chinese fashion show into the international arena.


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