Experience Is King: Like Being In A Fashion Boutique.

In the past two years, a group of entrepreneurs called "using the Internet to do business" have publicized the magic of the Internet thinking, what user experience and extreme services have made traditional enterprises on pins and needles. They are eager to jump into the network ocean to have a good swim.

Just as the thinking characteristics of Internet enterprises are the same, they do not want to be big and complete. They only want to seize the core users and stab the users' pain points. So a so-called successful product can only solve one of the needs of users. For ZARA, it is enough to upgrade the grid.

There are many ways to achieve this, including not only the clothing itself, but also the shopping experience under the whole online and offline business.

In addition to creating a sense of design in itself

Besides, ZARA's store display is obviously different from other fast fashion brands.

Large space less shelves, less scarce commodity display, a small number of display features.

It is easy to see that this is very similar to the display of high fashion stores.

And the goal of ZARA is just like that.

Shopping sense.

Similarly, its official website is also built into a modern style of simple style.

Without looking at pricing, it's hard to see what the ZARA is different from other high-end brands.

These two points are very important.

Especially for the core consumer group of ZARA, this is a group of people who will be the first in fashion.

For Internet companies, building a good product is the first priority, but good marketing is absolutely important.

The industry often takes ZARA and does not like to do advertising, but in fact, we have seen it in mind. It just doesn't use the usual means to advertise it.

All the stores of ZARA are open to the most high-end and prosperous commercial establishments in the city, and are never fastidious.

Even in the commercial street of the front gate of Beijing, it can be seen that it is naturally integrated with old buildings by means of redecorating and decorating.

The location and image of a high-end and sentiments store is its hidden but powerful brand image "marketing", and it is also a part of enhancing the user's high-end experience.

Another important part of ZARA's high-end image is the annual publicity model.

These models are always the top supermodels in the world, and the publicity hard shots are all of the best quality and convey a "high-end" image.

Although the quality has been Tucao, but no one can deny that wearing ZARA is the same visual effect as wearing big cards.