Chen Yulu: "Singing While Excellence Is Business"

In the traditional sense of the people, after decades of hard reading, the work of graduates after graduation should at least be related to knowledge and culture.

However, with the wave of College Students' entrepreneurial upsurge, there are a group of young people who sell their hands and cakes to millions each year. The annual output value of letinous edodes is up to ten million yuan.

This has made Chen Yulu, once young and frivolous, see the dawn of entrepreneurship, and then invest in the clothing industry without any hesitation.

Although the road of starting business is tortuous, it does not destroy the rain and dew.

The burning heart.

She poured all her love for singing to her small but self-made @Chen clothing store. She believed that insistence is victory. This is the truth of success.

"Hi, my name is Chen Yulu."

Before the reporter responded, a passionate girl volunteered to greet her, introducing herself in a cheerful tone.

Not only that, let's look at dressing up, a black jacket, and self-cultivation.

High heels with rivets.

Extroverted, fashionable and adorable, rain and dew introduce herself as the owner of a clothing store. She will not be surprised, but she has had a different life experience before starting her own business.

And now this seemingly rebellious and bright growth has virtually fostered her judgement of fashion trends, so that the identity tag of her clothing store owner is branded.

A girl who likes singing loves to pursue dreams.

After 85, Yu believes that he belongs to a generation of people who have passion and youth, and pursue individuality and dreams.

She was born in a small town in Yueqing, Zhejiang. When she was 7 years old, she fell in love with singing. The alley she lived in during her childhood always echoed her light singing and weaving her little singing star dream.

Rain and dew said that she was very smart since she was young. She has seen the two times of the TV series, and the film and television golden songs can be sung. Because she is naturally fond of singing, her parents send her to the children's palace to learn singing and musical instruments.

Every time she sings, she always feels that the feelings expressed in the lyrics and tunes can be released from the body, moving, happy and sad with the songs.

American pop star Beyonce Gisele North is the idol of rain and dew. It is the biggest dream of rain and dew to ask for singing skills when facing the idols. Although she is far away, she never dispelled the idea, so she desperately saved money, hoping that she could go to the us to watch idol performances one day.

She didn't take the unusual way, but after graduation, she was alone in the big cities.

She admits that she only liked singing at that time. She often took a guitar, sat on a bus, and sang songs in a sparsely populated place.

Wind and fire enter the market

"Age is growing slowly, and it is not so unruly as it used to be. It's time to do some work."

Rain and dew said, according to her many years' experience of rivers and lakes, it was discovered that Hangzhou is a city with special petty bourgeoisie sentiment. Every day walking on the road, we can see many young girls who are well groomed and have unique tastes.

Chasing fashion and loving shopping, "this is a good market for me."

So rain and dew targeted the audience among women aged 20 to 30, including female college students and white-collar Beauty.

Do what you say.

In October 2014, Yu Ru rented a shop in the Shang Jiao yuan, opposite Sijiqing, Hangzhou, and was named "@ Chen".

It took more than two months to decide to open shop and open shop, though it was not long, but it was also carefully considered.

She thinks that the location is very critical. Different rental shops in the same market will have a few hundred yuan difference. Sometimes, it is better to eat a little "deficit" and pay hundreds of yuan more a month.

The impact is over 1000 yuan to 10000 yuan.

On the supply side, Yu Lu flew to Guangzhou and Korea to buy goods.

Although the "Korean wave" is no longer fashionable, it still affects a group of young girls who love shopping.

Once a red river across the north and south, "from the stars you" set off a long fashion trend, Gianna Jun coat and the same paragraph, the same color lipstick once sold out.

This makes rain and dew more firm in its choice of source of goods, "later found that Korean clothing prices are a bit expensive, jewelry is very chic, a lot of back."

Eighteen of all Wu Yi.

In order to save costs, the rain and dew after opening shop did not immediately guide shopping, but chose to do it by force.

Chinese say three minutes to meet, and familiar customers depend on their boss.

With its strong affinity and appeal, rain and dew succeeded in capturing many customers' hearts.

A few months later, she gradually understood the popular style of clothes, the acceptable prices of customers and the types of guests' hobbies.

In addition to the physical store, Yu Lu is also in Taobao.

Shop.

She picked up a good sister around her as a model and bought a SLR camera to take pictures.

From purchasing, photographing, customer service, packing to copying and shipping, at first she was working alone, sometimes Taobao was too busy to eat a single meal.

Rain and dew also aimed at the treasure house of WeChat, classified all 20 year old -30 year old friends in their address book into a group, then released the latest clothing jewelry and related promotional activities regularly in WeChat circle.

Because marketing is completely promoted by the circle of friends, there is basically no cost, and now there is a steady flow of tourists.

However, as the circle of friends becomes more and more obvious, Yu Lu says frankly that he often gets shielded from advertisements because of advertisements.

Recalling the days of the early night of the black women, the rain and dew were filled with emotion.

However, the reality is more difficult. Rain and dew still strengthen their entrepreneurial dream: until the accumulation of stability.

After that, they will try to find their own factories and create their own clothing brands.

From the bright dream of the stage to the dream of starting a business, the persevering rain and dew will surely come out of a successful and unusual way to start a business.