Vitoria'S Secret Competition With Lululemon: Beach Sports Women'S Market

Women aged more than 20 to more than 30 are becoming more and more popular in sports and leisure. The purpose of buying underwear is to go to the gym, work and eat brunch.

Sports market has unlimited business opportunities.

Lululemon's ideal customer is a single woman named Ocean, aged 32, earning 100 thousand dollars a year.

She is very busy, has her own apartment, she loves to move and fashion, and spends 1.5 hours a day exercising. "

The annual sales of Lululemon 2014, which dominated the women's sports market, was $1 billion 800 million.

according to

The latest report of parent company L Brands,

Sales in 2014 amounted to US $7 billion 200 million.

Victoria has occupied 35% of the United States.

It has a wide range of female user groups.

The price of the Victoria sports line is close to that of Lululemon, the price of sports bra is between $50-60 and the price of bottompants is between $55-70.

It is reported that Victoria plans to launch sports product lines in more than 150 stores this spring.

Nike is also expanding its women's product line, and recently opened a cool shop for women's customers in California (below), with a gymnasium.

Nike hopes that the sales of female products will increase to 7 billion US dollars from the current 5 billion US dollars to 2017. Nike will open second women's products stores in Shanghai, China in November 29th.

Under Armour, which focuses on men's sports products, also launched a variety of products for women. Last year, it hired the number one supermodel Giesele Bunchen to shoot a series of advertisements.

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In fact, Chanel is very digital minded, ranking 110 in the top three, and getting the highest rating (Gifted). As a brand that has not yet officially entered the electricity supplier, the result is excellent.

The report quantified the digital marketing performance of 90 fashion leading brands.

The clever use of e-mail marketing strategies, such as providing new products for subscribers with a series of video viewing channels, actively exerts brand influence, and builds and maintains active large communities on social media Facebook and Youtube.

From the overall scale of the community, Louis Vuitton, Burberry, Michael Kors, Gucci, Chanel, Lacoste and others are in the forefront.

From the total interaction point of view, Louis Vuitton is the first, followed by Michael Kors, and Chanel ranks third.

The average interaction volume of luxury brands per Facebook post is ten.

The average interaction volume of each Facebook post is second only to Louis Vuitton, Chanel.

Chanel has used the powerful SEM tactic to become the number one luxury brand channel on YouTube, with more than 100 million viewers.

From the active user volume of YouTube channel, Chanel is far ahead of the major luxury brands, far exceeding second Dior.