Chanel'S Network Marketing Has A Lot Of Potential Laggards.

The luxury industry is constantly changing. Brand strategy is very important in the market competition.

Recently, Chanel officially announced that it will enter the electricity supplier next year.

However, the result of L2's report "Digital IQ Index: Fashion:" by New York digital marketing research institute is surprising.

The report quantified the digital marketing performance of 90 fashion leading brands.

The clever use of e-mail marketing strategies, such as providing new products for subscribers with a series of video viewing channels, actively exerts brand influence, and builds and maintains active large communities on social media Facebook and Youtube.

From the overall scale of the community: Louis Vuitton, Burberry, Michael Kors, Gucci,

Lacoste and others rank the top.

From the total interaction point of view, Louis Vuitton is the first, followed by Michael Kors, and Chanel ranks third.

The average interaction volume of each Facebook post is ten.

The average of each Facebook post

Chanel ranked second only to Louis Vuitton.

Chanel has used the powerful SEM tactic to become the number one luxury brand channel on YouTube, with more than 100 million viewers.

From the active user volume of YouTube channel, Chanel is far ahead of the major luxury brands, far exceeding second Dior.

In fact, Chanel is very digital minded, ranking 110 in the top three, and getting the highest rating (Gifted). As a brand that has not yet officially entered the electricity supplier, the result is excellent.

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Recently, people in the fashion circle have put forward the concept of "sustainability starts with pparency", calling on consumers and manufacturers to pay attention to the sources of garments and fabrics.

The implication is that when you think of dirty production lines, you will naturally dislike new born pollute producers and gradually reduce pollution from roots.

Think of this. It seems a little similar to the imagination of those dead rats entering the roadside booth.

Every piece of clothing is produced, and this planet needs to tremble gently.

According to statistics, every production of 1 kilograms of cotton line needs 20 thousand liters of water, and these cotton lines can only produce 1 T-shirts and 1 pairs of jeans. At the same time, from raw materials to garments, more than 8000 kinds of chemicals will be used.

However, the fashion industry has been trying to make some efforts to make clothing production closer to "sustainable".

Yesterday we released a clothing recycling plan for the luxury goods giant Kering and H&M jointly with the British Worn Again.

Besides, Business of Fashion has launched a discussion recently. Let's look at what the fashion industry should do to make itself more green.

A river polluted by dyed and dyed pigments in Luoyang, China.

The fashion manufacturing industry, in the final analysis, is an industry that relies on creativity, who can survive and who can be unique. Whoever is able to survive is a leader. Unfortunately, on the issue of environmental protection, basically all companies do not act at all. Everyone is watching. This word is called "wait-and-see", hiding behind the door and stretching its neck to look left and right.

Linda Greer, senior scientist of the World Conservation Committee of natural resources, says the textile industry affects the environment from four aspects: the selection of the fabric, the production and dyeing of the fabric, the mode of pportation and the use of the manufacturer to the user.

In the four place, although the cost and production links will interact and interact with each other, the choice of fabric is often the first step in the process of being controlled by designers.

Designers and producers should choose environmentally friendly fabrics as much as possible, while toxic chemicals should be banned.

But at the moment, this is only a proposal.

The word "chrome tanning" is a little strange to most people. It is called "g r r U". It is a kind of tanning method. Dyeing with chemical dyes is also the most common method of leather manufacturing. The technology, which appeared in the nineteenth Century, is effective, fast and inexpensive, and is the choice of most leather manufacturers.

However, chrome tanning is one of the most serious processes of environmental pollution.

Chromium, like most heavy metals, is highly toxic.

If the control is not proper, the six valent chromium produced during chrome tanning will cause serious pollution to food and water quality.

Vegetable tanning is better than tanning with pure vegetable preparations, which is more environmentally friendly, but of course, it is more expensive.

For luxury bags, "luxury" itself should mean "persistence", and "sustainability" should not only be durable, but should also include environmental "sustainability".

Vegetable tanning should be the chosen skill, both in the past and in the latter.

Under the dome fire lasted for a while, then quietly disappeared in the hot Internet hot spots. New articles, activities and even jokes began to clean up. No one will remember the nerve that you had been stirred up at that moment. Environmental protection, in the absence of personal experience of threats, is not a bone marrow affair in most people's mind.