Anta Has Won The First Comprehensive Market Share Of Sports Shoes.

On April 2, 2015, at the press conference of the twenty-third China market commodity sales statistics announcement, Anta retook the national tourism. Gym shoes The market share of the product is the first, which is Anta's fourteenth consecutive year.

The "China market commodity sales statistics" is jointly organized by the China Federation of Commerce and the China National Business Information Center. Through statistics on the market share and market share of large retail enterprises in the country, it is the most authoritative data statistics in China's consumer goods market to objectively show the consumption status of the industry through real data. Anta has won fourteenth market share for the first time in a row, which fully demonstrates Anta as a domestic sport. brand The leading brand serves the location of the most ordinary consumers and is fully recognized by the market and consumers.

Zhang Tao, vice president of Anta, said in the speech of the conference: "the adjustment of the sporting goods industry has been made in the past few years. Anta can take the lead in restoring growth and create a record high performance in 2014. It is the result of the company's insisting on technological innovation, product differentiation strategy and continuous retail oriented spanformation. Once again, the market share is the first to show that the consumers approve of Anta products. This is also the driving force for Anta's continued efforts. Anta will continue to innovate in the future to provide consumers with more high-tech, cost-effective products. "

In recent years, Anta has continued to create differentiated products through scientific research and innovation. In 2014, Anta's investment in research and development reached 210 million yuan, the highest level in China's sporting goods industry. At the same time, innovation has also created huge market value. Products equipped with elastic glue, energy ring, breathing net and other technology have attracted a large number of consumers.

Zhang Tao said: "the sales of innovative products accounted for about 15% years ago, and now this proportion has exceeded 35%. We can see that our innovative products are consumers' needs and preferences".

In 2014, Anta also made important progress in the accumulation of sports resources. In August and October, Anta signed the national sports administration Gymnastics Sports Management Center and the wrestling Sports Management Center successively. At this point, Anta has signed 5 national sports management centers and 24 national teams, becoming the sports brand with the most resources of the national team. In November, Interbrand, the world's largest comprehensive brand consultancy, released "2014 best China". brand Value list. Anta has been on the list for the fifth consecutive year and is the only sporting goods brand to enter the list.