Lyle&Scott'S New Strategy: Intelligent Models In APP Remote Shop

Menswear brand Lyle&Scott uses mobile APP to display products in the store's intelligent models. It is understood that users only need to download Iconeme APP on their phones, and they can receive hints within 30 meters away from the Lyle&Scot store. The signals can be displayed remotely in the store's intelligent models.

Recently, Scotland

Lyle&Scott has developed a new technology with Iconeme, a technology company.

You can use APP remote control store's smart models to display products.

Through this APP, customers can query the details and prices of products in the Lyle&Scott store. When customers pass through stores but shops are not open, customers can see their favorite products from the window.

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In fact, in January this year, British brand Ted Baker introduced the technology to the London Westfield Shopping Center for the first time.

Nowadays, many brands such as House of Fraser, OasisJaeger, Bentalls and Hawes&Curtis have followed suit, and Lyle&Scott has followed up quickly.

It is reported that this technology was first launched last month at Lyle&Scott flagship store in the city of London.

Customers use Iconeme APP to buy goods and enjoy a 20% price discount.

Lyle&Scot said that if this technology can effectively help to increase turnover, it will be applied to other branches of Lyle&Scott.

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