The Water Of The Dragon: The Great Things Of The World Must Be Done In Detail.

In the eyes of Lin Shui pan, the most important thing is the quality of products.

In 1985, Lin Shui Po, 17, began his apprenticeship. In a shoemaking enterprise, he has done packaging, running business and breaking through the market. He knows well about the one-stop operation mode of enterprise's production, supply and marketing, and has accumulated rich enterprise management knowledge and market development experience. In 1992, with the support of family members, relatives and friends, Lin Shui Po set up his own shoe factory, including only a dozen employees including family members, relatives and friends. In the initial stage, due to lack of funds and very poor conditions, the workshop was also leased. He recalled, "at that time, the raw materials of the factory ceiling were asphalt." Although the factory is small, there are several small workshops that are easy to build, but Lin Shui pan feels very happy. He summed up his own "happy marketing Bible". Workflow The key to research and control of process is a "fine" word. "Everything is difficult to do in the world, and everything in the world must be done in detail". Refine Method; subdivide the total task into each area, each. Customer Every day of every person. Breaking down big tasks into small tasks also dissolves the pressure of tasks; subdividing difficult things into simple ones, thereby reducing the difficulty of work. Every little thing is done without knowing what to do. The process is well done and the result will be good. Everyone will feel happy when they do well.

Because of the management and operation, merchants from Jiangsu, Zhejiang and Shandong have been able to find samples with various marketable samples. They can also process and produce according to customer requirements, and deliver the goods on time and on a regular basis.

In order to bring quality management into line with international practice at an early date, Lin Shui pan and his hi long lung were fully introduced into the ISO quality management system and environmental management system as early as 2001, and implemented comprehensive quality management from every aspect of raw material procurement to product delivery. Now, with 5% of its annual sales volume, the product will be developed and sold to the design department. The company has also invested heavily in famous design experts at home and abroad, especially in recent years, and has developed dozens of new products, thus providing strong technical support for the occupation of the market.

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What did he achieve in the past more than 20 years? What is he relying on? The core content of enterprise competition has gone through different stages of capital, technology and information, and has entered the era of brand competition. In order to adapt to this changing trend, we must transform the original management system and marketing mode. Through differentiated brand operation innovation, we can constantly consolidate and enhance our core competitiveness so as to survive and develop in the market.

About the innovation power of Xi De Long is mainly reflected in several aspects:

First, brand upgrading. In 2014, Xi De lung brand upgraded and began to enter fashion and leisure. In the development process of Xi De long, brand innovation, product innovation and management innovation have been emphasized. Combined with the current industry background, the innovation of business mode has become the first priority of Xi De long. In order to cater for the emerging market demand, Xi De Long integrates strong resources, and the brand is upgraded into a sports leisure brand with sports attributes, and the corresponding brand new logo is launched.

Second, it is our responsibility to develop social undertakings. Xi Long has always supported the development of social sports and public welfare undertakings, sponsoring the 2014 Asian sand volleyball competition, and will again join hands with the "national fitness China trip", triggering the national fitness craze and transmitting positive energy. The fashionable sports image is consistent with the brand concept of health and happiness, fashion and leisure that has been advocated by Xi De long. Through the sponsorship activities of public welfare activities and events, Xi De Long's fashionable and healthy brand image is deeply rooted in the hearts of the people.

Third, we will attract talents from all walks of life. Industry competition is more reflected in the competition of talents. Internally, Xi Long has continuously strengthened its internal staff training and overseas visits, providing better personal capabilities and conditions and promotion space for employees. Overseas, hired designers and marketing management talents from all over the world, including Korea, Hongkong and the United States, to inject more innovative blood and source into the company, providing strong support and breakthroughs for the enterprise's "innovation".

Fourth, product innovation. Relying on the technological advantages of the national R & D base, Xi De Long has the leading scientific research technology in the industry level and has become a strong core competitive power of Xi De long. And constantly focus on product appearance research and the trend of the times, get the majority of people's praise and affirmation.