New Men'S Clothing Starts A New Competition Mode

The commercial men's exhibition area is the peak of the quality of the domestic men's wear brand.

Here, not only did the group enterprises of Shan Shan, Hong Dun, Ruyi, and sunshine shake the stage with the brand, but also the new generation of Boston men's clothing and Alston.

In addition, advanced customization and quality improvement have become a hot topic for men's wear brands.

Since, Shanshan has made strategic cooperation with Henry Bailey, aiming to introduce the exquisite craftsmanship of Saville Street into China.

This exhibition, CHIC, has done a lot of work.

The two royal family tailors, Ande, Sergi and Rory Duffy, present the cutting skills at the scene. The booth is designed to tell the story of "a brand and a city."

This can not help but remind people of the phrase "Shan Shan suit, not too smart" years ago.

And this is Zheng Yonggang's feelings, in an interview, he said: "has been longing for China to have its own outstanding international brand, so Shan Shan clothing has been working hard."

Of course, only feelings are not enough. As CHIC's old exhibitors, the action of red bean and Hinur brand is not small, and the change of men's formal clothes has been triggered by the change of products.

Red beans launched a light suit, advocating "subtraction" life, simplifying life to the simplest realm.

And Hinur is changing his brand image.

Chairman of Limited by Share Ltd

In an interview, the exhibition launched a series of products.

For example, the products of the idyllic series are mainly made of pure natural fibers such as cotton, wool, silk, hemp and so on. Besides, they have implanted the popular Korean style in the design, and at the same time, there is no lack of fashion at leisure, which is closer to consumers.

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Red bean and other predecessors, Bosteng men's clothing,

Such brands represent a number of new generation men's wear brands, bringing new insights into the men's wear.

This season, Bosteng men's overall style tends to be slightly formal, and puts forward cost-effective strategy to cope with the increasingly rational consumption trend.

Gao Xiaodong, general manager of Bosteng Menswear, said that the future will pay more attention to integrating resources and improving quality.

Bosteng men's clothing since last year applied the SAP system to open up and down the river, reduce the number of suppliers, focus on orders, and according to the terminal sales situation according to the band order, to shorten the order cycle.

Flat and meticulous management is adopted in the enterprise, and it will take the lead in the application of the quick fill up system in the direct store. After the operation is mature, it will be extended to more joining agent terminals.

The SPA mode as the main theme of the exhibition is quite popular.

This season, Alton continues to play the main role of "urban leisure" style and "fast fashion" men's wear design.

For this exhibition, Gong Zheng, chairman of Shanghai, said: "this year's exhibition is different from the past. First, CHIC moved to Shanghai, closer to us. Secondly, we have many stores in the city, brand image and product sales can more quickly connect consumers, and do a zero distance interaction with consumers."