Local Men'S Wear Brands Need To Be Pformed To Create More Opportunities For Themselves.

Through the pformation, Menswear brand will upgrade the product design and sales channels in an all-round way, so as to find the road of sustainable development.

According to the results released by a number of local men's wear brands, the performance in 2014 declined significantly.

In fact, many men's clothing brands have realized this and have some actions.

Wang Zhuo, vice president of China clothing association, believes that the pformation of the local men's wear industry is the "machine" that is "dangerous".

Wang Qian believes that in the face of the new market situation, local men's clothing brands should accelerate pformation and breakthroughs in product design and sales channels.

Among them, the annual revenues of the seven wolves in 2014 were 2 billion 390 million yuan, down 13.79% compared to the same period last year, net profit fell 24.19% year-on-year, and the annual operating income of card slave road in 2014 was 699 million yuan, down 12.41% compared with the same period last year; Busen menswear's annual operating income in 2014 was 480 million yuan, down 26.21% compared to the same period last year; net profit was -1.04 billion yuan, down to 1820.16% last year.

In this regard, Wang Qian analysis of brand clothing sales believes that the scarcity of excellent designers and marketing staff is the main reason leading to the decline of local men's wear brand performance.

It is pointed out that local brand men's clothing generally has such problems as weak sense of design, single color and homogeneity of style, which can't satisfy consumers' demand for novelty and difference.

In addition, in terms of sales channels, local men's wear brands are mainly based on franchising and agency. Many of them lack retail experience, resulting in extensive sales of men's clothing.

For example, in terms of product breakthroughs, the men's wear brand, the main suit, is divided into products.

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In order to win more market share, Bosideng began pforming its previous affiliate mode into a private brand professional retailer business model last year, in order to achieve rapid response to changes in market demand by simplifying supply chain links and compressing logistics time.

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From music to pportation, besides the fashion, the industry has undergone fundamental changes under the influence of technological innovation, while the fashion industry is lagging behind in the utilization of technology.

Fashion industry is blind and superstitious. Technology is a seasonal trend rather than a lasting change.

Today, technology is changing everything, including product development, manufacturing, logistics, human resources, and sales.

But most fashion companies still despise technology and classify it as a tool for marketing and sales departments, and regard it as an off the job plan, not integrating technology into their core business thinking.

Has the fashion industry neglected technological revolution?

Women constitute more than 70% of the workforce in the fashion industry, but only 25% of the leading positions in the top fashion companies, while the number of women in the top tier jobs is also below normal.

So far, women have always been the main consumers of fashion products, but business decisions usually do not reflect their views.

Women who exclude women from the leadership are excluded from the leadership.

Against this background, how can the fashion industry train more women leaders?

Pleasure and fear coexist in our times.

With the expansion of the global population, more and more people spend unprecedented consumption in various ways. Our earth is heading for some unknown calamities at a slow speed.

At the same time, new technology has fundamentally changed the scale, speed and mode of human relations, creating new business opportunities, which has not been seen since the industrial revolution.

In addition, despite the oral support for equality and protection of human rights, the proportion of seats belonging to the long white people in the board is too large. Many workers in the factory do not earn enough to earn their living.

Over the past six months, our team has been working together to examine the global operation of the fashion industry around seven major issues facing the fashion industry today, including the sustainability and manpower costs of fashion production, the fate of handicrafts, the maladjustment of men and women, and the development of business opportunities in technology, African markets and large-size clothing markets.

We search and discover companies and people who have performed well in this field, visiting China, France, Italy, Morocco, Spain, Britain and the United States, visiting the company's founders, senior executives and experts in various fields, and obtaining first hand information on their strategies, systems, and processes for solving these problems.

The survey also made the latest issue of the English edition.

Stella McCartney is the first high-end fashion designer to seize the opportunity and create a luxury fashion brand at the core of sustainability.

In order to turn opportunities into reality, she had to develop a new management process, find new sustainable materials, and find alternative business practices, so as to adhere to the principles of brand creation, and at the same time, find ways to make the brand profitable.

We also look at the world's largest fashion retailer, Inditex, which manufactures more than 948 million garments annually, and its manufacturing, logistics and retail businesses all over the world.

Can such a large company be sustainable? In order to find the answer to the problem, we have the privilege to communicate with the senior people of the company.

Our research also covers two emerging enterprises in the field of fashion technology, Farfetch and Ringly, large garment retailers Navabi and Eloquii, and fashion companies targeting the booming African market.

Based on this point, we are pleased to introduce BoF Voices here.

This is a new forum for discussion and debate. Members of the global fashion community can express and exchange views on the most important fashion topics today.

The theme of this special issue is the starting point.

In the next few weeks, we will also invite you to discuss with the experts from the fashion industry from all over the world and share ideas, ideas and feedback on BoF Voices.

Garment and textile industry is the most polluted industry in the world after oil industry.

Every stage of the clothing life cycle poses a threat to the earth and resources.

The production of a kilogram of cotton cloth -- almost a T-shirt and a pair of jeans -- requires more than 20000 liters of water.

The process of making raw materials into various garments, including a series of dyeing and decorating processes, requires the use of up to eight thousand different chemicals.

How are undesirable, damaged or outdated clothing handled? They are basically discarded in huge landfills.

Against this background, how can fashion industry become more sustainable?

The competition in the fashion market is very cruel. The profit pressure of the fashion companies is huge. They have to continue to introduce new products, resulting in the increasing number of products manufactured by the fashion industry, the faster and faster the cost, the lower the cost.

Many fashion companies pfer manufacturing links to markets where labor costs are low and workers' rights are not adequately protected.

At the same time, most consumers still buy cheap products, but never consider the cost of labor behind these products.

The collapse of the Rana Plaza building in Bangladesh has given us a wake-up call to remind us to act.

The government, companies and consumers are responsible for the accident.

Against this background, how can we provide protection for garment producers?

All over the world, ancient handicrafts, which are beautiful and profound in culture, are on the verge of extinction.

Because more young people choose to engage in other occupations, skilled craftsmen are at risk of extinction.

The choice of young people, coupled with the popularity of mechanization and global production, has led many traditional handicraft companies to fail.

Those who survived were usually small family run businesses. They lacked financial support, unable to attract and nurture new talent, and lack of technology to build sustainable business models.

Against this background, how can traditional handicrafts survive in modern society?