Star Brand Jessica Simpson Will Be Acquired

Star brand Jessica Simpson will be acquired. What is the future destiny of the brand?

Sequential Brands Group Inc. (NASDAQ:SQ Sequential Brands BG) surged up to 13.3% to 12.09 dollars in early trading on Thursday.

Sequential Brands Group Inc. (NASDAQ:SQBG), an American brand management company, will buy American stars.

Jessica Simpson's majority stake in the same brand includes Jessica Simpson Collection's management rights and other rights.

After 10 years of development, 31 brands of Jessica Simpson, which were founded by Jessica Simpson and American Apparel retail entrepreneur Vince Camuto in 2005, have developed 31 products, including clothing, accessories, footwear, perfume and household products, and have developed 31 categories, including clothing, accessories, footwear, perfume and household products. In Macy's Inc. (NYSE:M) Messi department store, Dillard's Inc. (NYSE:M), and category, they are sold in department stores such as Messi, Nodes Tron, general merchandise, and other independent retailers, with annual sales of over $1 billion.

The largest single brand acquired by Inc..

Sequential Brands Group Inc., after holding the Jessica Simpson brand, plans to push it into the international market and make it become an international market.

Large brands that reach 2 billion or even 3 billion dollars.

However, people familiar with the matter said that the acquisition price was less than the $260 million 300 thousand paid by Sequential Brands Group Inc. last year for the acquisition of Galaxy Brand Holdings of interbank company.

At the beginning of its establishment in 2005, Vince Camuto, founder of Nine West brand and Camuto Group Footwear Group (died in January 21, 2015) won the Jessica Simpson brand management rights with us $15 million.

The Jessica Simpson brand is the thirteenth global brand managed by Sequential Brands Group Inc., and will drive the latter's global sales to grow from nearly $2 billion to $3 billion.

Sequential Brands Group Inc. expects that authorized revenue will reach US $8800-9000 in the 12 months after the completion of the paction, with a profit of 5350-5500 US dollars before adjusted EBITDA interest depreciation and amortization.

In the fiscal year ending December 31, 2014, Sequential Brands Group Inc. revenue doubled to $24 million, up from $12 million 300 thousand the previous year, while net loss narrowed sharply to $1 million 100 thousand in the previous year's $18 million.

Sequential Brands Group Inc. (NASDAQ:SQBG) rose 9.17% to 11.65 dollars.

The paction is expected to be completed within 90 days, when Jessica Simpson will continue to hold Jessica Simpson brand, Jessica Simpson's mother, Jessica Simpson Collection creative director Tina Simpson will remain an important member of the brand team.

The right to operate originally controlled by Camuto Group will be replaced by the new Jessica Simpson Collection long term shoe production and distribution rights, and all other Jessica Simpson Collection agents will remain unchanged.

Jessica Simpson said in the interview that it will not only plan to bring the brand to the global market, but also set up independent stores in the US and overseas.

Yehuda Shmidman, chief executive of Sequential Brands Group Inc., especially hopes to expand the brand in Asia, the Middle East and Latin America, and build a brand independent e-commerce platform, which is also a potential development goal.