Traffic Advantages Bring Huge Dividends To Jingdong, Force Designer Brand

Jingdong has announced a strategic cooperation with the China Fashion Designers Association. The two sides will work together to build an online support platform for outstanding designer brands. The vice president of Jingdong group and the general manager of Jingdong open platform business department, Xin Li Jun, said that the move is an important node in the specialized layout of Jingdong clothing. In the future, the flow of resources and the full range of operation support will benefit more designer brands, and consumers will also have more original clothing choices.

According to Xin Lijun, Jingdong will pass. Specialized The operation means to provide brand designers with brand promotion, marketing and other aspects of help, and through big data technology to integrate user consumption data, to provide support for designer brand and merchandise positioning.

It is understood that the China Fashion Designers Association was founded in 1993. It is a national social organization jointly established by designers, scholars, technical experts and brand experts. vocational training Through a series of awards and competitions, a large number of excellent fashion designers have been successfully created.

During the cooperation period, JD.COM It will provide the designer's brand to the green channel of Jingdong mall, and support the brand development through integrating flow resources and online sales activities. The association will introduce a certain number of designer brands to Jingdong clothing every year. In addition, the two sides will also conduct multi-level, multi type cooperation in future activities such as static exhibition, forum, competition and fashion week.

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Last Thursday, Liu Qiangdong, founder and CEO of Jingdong group, appeared in Seoul to buy a platform for Jingdong global investment promotion conference. Shortly before that, ant gold clothing held a logistics promotion conference in Seoul. From April onwards, the ant gold suit will open up a comprehensive logistics and logistics service with Korean enterprises with the rookie network. This service is mainly targeted at Hai Tao nationality in China, and potential partners include Korean department stores, platform electric providers, beauty makeup brands and so on.

In fact, as early as Ali and Jingdong before, as early as the female category of electricity providers targeting the Korean market. In 2012, the company launched cooperation with GMarket, the largest comprehensive B2C provider in South Korea, and launched a Korean fashion shopping platform with a domain name of "gmarket.xiu.com". However, the Beijing Commercial Daily reporter recently registered on the show that the network did not set up the entrance diversion on the front page or two level page, and the user could only enter the platform by entering the domain name. Similar to vip.com's role, vip.com also signed a contract with the Korean trade and Investment Promotion Agency (KOTRA) the day before the signing of the contract.

In addition to commodity trade and logistics, e-commerce companies have long spotted the service market of China and Korea. Alipay has already launched the Korean tourism tax rebate service; it was founded by Korean Yin Rujie and served as a price comparison website for CEO to buy 5. It also expanded the business domain from medical products to medical beauty service and tourism services.

In Liu Qiangdong's view, South Korea's unique geopolitical advantage is the main reason for Jingdong to take South Korea as the first important international market. "The distance between Inchon port and Qingdao port is very close. The ship can arrive in less than a day. We can use the" bonded goods collection "mode to spanport goods through China to China, which will greatly reduce the cost of logistics. The Beijing Commercial Daily reporter learned that the voyage from Inchon to Qingdao took only 18 hours. South Korea's official said that the average cost of spanporting the small package to China was $8 at present, and Liu Qiangdong said Jingdong could reduce the figure to about US $2.

Secondly, because of the low unit price in Japan and South Korea, there is also a low price at the tariff level. According to the customs policy, personal postal items tax (hereinafter referred to as "postal tax") should be levied at the cost of 50 yuan (including 50 yuan), and the customs shall be exempted from it. Because the postal tax rate of cosmetics is 50%, the goods with a unit price of less than 100 yuan are exempt from postal tax. Compared with the European and American brands that cost thousands of dollars, the Korean brand of parity is more competitive after tax concessions.

Life CEO Xiao Xin, an import food supplier, said fresh Life will also open the Korean Pavilion this month to provide selected Korean food and daily necessities.

Xiao Xin said that the overall market share of cosmetics and skincare products is the highest in the overall cross-border online shopping market. Compared with Europe and America, Korea's cosmetics and skin care products are not only lower in unit price, but also more suitable for Chinese sea users. In addition, because of the large number of Chinese tourists to Korea, Chinese consumers are more aware of Korean brands. Compared with European and American products, Japan and Korea are also Asian countries, and the cosmetics and beauty products produced by them are also more suitable for Asian skins.

Yin Rujie also believes that because of geo cultural advantages, Korean products are more in line with Chinese usage habits. "Compared with other Asian countries, Korean goods are more consistent with Chinese usage from quality to emotion, and Chinese like to go deep into Korean goods. This helps enterprises to reduce the cost of marketing and achieve stable returns. Yin Rujie also believes that after years of operation, Korean brands have been recognized in China, and Chinese trust in Korean goods has enhanced the confidence of enterprises in opening up the Korean business line.