Wanda Department Store'S New Manager Is In Charge Of "Profit Within Two Years".

Wanda Department executives' changes may not be news in the industry. Wanda Department store has left 3 of the 4 deputy general managers in half a year, and has been known as "Wanda Wanda Department Store" for a long time under the dilemma of "ups and downs".

In order to achieve the profit made by Wang Jianlin, the head of Wanda, two years ago, Wanda's department store also made a big structural adjustment in addition to changing the team.

Frequent staff changes are caused by Wanda's unprofitable earnings, which exacerbated its business difficulties.

According to Wanda Group, Wanda's revenue reached 15 billion 490 million yuan last year, an increase of 39% over the same period last year, and only 91% of the adjusted plan was completed.

In addition, Wanda's net profit increased by 7% and its losses continued to expand.

This is the first time in Wanda's history that the company has not completed its profit plan, and it is also the only company that has failed to fulfill its target.

Wang Jianlin has publicly stated that Wanda's poor performance on the one hand is affected by the electricity supplier, but the main problem is internal management.

At the end of 2 this year, Wang Jianlin gave a profit timetable for Wanda Department, which will be profitable in two years, that is, by the end of 2015.

After setting up a profit target, the market began to guess how long Sun Jinghuan could remain in his post.

In April last year, Sun Jinghuan resigned from Ginza shares and became the new general manager of Wanda Department store. He has worked for less than a year.

It is worth noting that this Wanda Department executives change, no longer used the "high salary + + + airborne", and the use of internal promotion.

It is understood that

It has been in Wanda Group for more than 10 years, and its marketing background has been rising from the grassroots level. It has gone all the way from marketing manager to executive deputy general manager of business management company.

However, insiders pointed out that in the current downturn of department stores, Wanda's department should turn from losses to achieve profit targets within two years.

In addition to changing, the Wanda Department store was also carried out.

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A few days ago, the official website of Wanda Group released "

The meeting was organized to meet the needs of department store business development. It was said that Wanda Department Store held a meeting on organizational restructuring in March 11th.

However, no specific adjustment was made in the relevant information.

Yesterday, it was learned from insiders that Wanda Department opened the headquarters operation center and integrated investment and operation, and set up three large regional business units, under the jurisdiction of various districts and directly affiliated stores, and formally set up a three level management and control structure of headquarters, region and store.

It is understood that Niu Wei, general manager of the new and world department store, joined Wanda Department store as assistant general manager of Wanda Group and general manager of Wanda Department store, general manager of central operation center; Lou Yun served as assistant general manager of Wanda Group and general manager of Wanda Department store, general manager of North district operation center; Kang Xiaoyan, assistant general manager of Wanda Group and vice general manager of Wanda Department store before leaving, not only retained his original position, but also added the title of general manager of Wanda Department Store south district operation center.

"Structural adjustment is conducive to the optimization of internal resource integration."

One insider said.

According to statistics, by the end of 2013, Wanda Department stores had opened 75 stores, and the total number of stores ranked third in China.