The Key To Clothing Stores: Location

Shop location should be based on convenience of customers. From the point of view of entering and leaving shop, parking berth and taking bus, we can satisfy customers' needs to the maximum. Without the trust and support of customers, the shop loses its foundation.

The most important factor in the success of a clothing store is the choice of storefront, because the location of the shop determines what customers can attract and how many customers it is, which determines the future sales revenue. Good geographical location will also become an important intangible asset of the whole store. Therefore, you should carefully set up a shop for yourself before opening a shop.

shop address Whether it is leased or purchased. Capital investment 。 When the external environment changes, it can not be adjusted like human, financial, goods and other business elements. It has the characteristics of long-term and fixed. Therefore, we should thoroughly investigate the site selection, carefully consider and plan properly so as not to cause huge waste of funds.

The address of a store is an important basis for the store's business objectives and business strategy formulation, because when deciding the business objectives, the shop must first consider the social environment in its area. geographical environment Population, traffic and municipal planning. Based on these factors, the target market and target customers are identified, and the strategic objectives are determined according to the composition and demand characteristics of the target customers. Various promotional strategies including advertising and service measures are formulated.

The store location is an important factor that affects the economic efficiency of the store. To some extent, the location of a store determines the flow of the shop, the purchasing power and consumption structure of the customer, the attraction of the store to the potential customers, and whether it is competitive. Appropriate location, shops will occupy the "advantage" advantage, can attract a large number of customers, business will naturally flourish.

It can be seen that the clothing and clothing shops with the same direction of operation, product composition and service level will have obvious economic benefits due to the different location of the store. It is difficult to stand trial and success without considering the market environment and competition situation around the shop and locating shops established by random or intuitive experience alone.

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No matter which form of art is lacking in profound connotation, it will be feeble. Therefore, in the decoration, the art form is a soul problem, which seems to be difficult to ponder. The question before us is how to arrange the relationship between form and content when considering the form of interior decoration. Obviously, if we do not handle the relationship properly, we will simply pursue the so-called decoration style and form. It is the practice of putting the cart before the horse and putting the cart before the horse. In the creation of interior design, we should not allow some fixed form to tie up active thinking. For example, in pursuit of fresh and elegant living atmosphere, we should boldly wipe out the tedious decoration patterns, and adopt simple lines, surfaces and body reconstruction space to show its purity.

In the color, choose the middle tone to show its elegance. Choose the light and rough texture to make it feel cool. Add proper decorations, such as curtains, bonsai, sculpture, painting, wall hanging, lamps and lanterns to show their rhymes. These are the means to reflect the connotation of interior decoration design. With this connotation as the basis, the decoration forms will naturally come to the fore. Why do we need to cut corners and stick to the form of frames? Du Wenzheng, a Taiwan scholar, once said: "interior design is the extension of architectural design, in order to provide a more comfortable environment for human creation, it should have a reasonable functional relationship and a beautiful artistic form, so that the content and form of interior design can be highly unified.

Attention should be paid to the problem of "green design" in the decoration of clothing stores. For example, the full use of sunlight can not only help create a bright and clean atmosphere, but also help to disinfect and disinfect the ultraviolet ray. To ensure ventilation is smooth, in addition to ingestion of fresh air, it can also borrow organic outdoor landscape. Some owners neglect the ventilation and lighting problems when they install their own clothes, and the curtains are set to be closed, which makes the room dark and stuffy, which makes people feel very depressed and also hinder people's health. And the design of the heating hood is not thorough enough, resulting in obstruction of the airflow, which not only affects the heating effect, but also loses energy. In addition, some clothes shop decorations often focus on beauty in the choice of the top lamps, ignoring the lighting efficiency, and easily lead to waste of electricity.