Amazon Integrates All Categories Of E-Commerce Providers Overweight Local Electricity Supplier

From the perspective of domestic e-commerce channels, mother and baby category is almost the choice of all cross-border electricity providers or cut into cross-border business integrated electronic business.

Localization of the red child, Beibei nets, honey bud baby and a large number of maternal and child business is also favored by the capital market.

But for cross-border business, the logistics construction time is long and the cost is high. Not every mother and baby business can do it, especially the latter.

In mid March, the high-end Chinese kitchenware imported from 70 brands such as the United States and Germany was introduced into the Amazon China Sea outbound store. Later, at the end of March, the attention of China's high-end beauty brand was increasing year by year, and Amazon China formally launched the high-end beauty shop.

According to statistics, the growth rate of high-end brand retail will exceed 20% in the next five years, much higher than the 7.7% of the mass brand.

Meanwhile, the latest data from Amazon China show that over the past year, the proportion of users searching high-end brands on Amazon's beauty channel has increased two digits, and the proportion of high-end cosmetics brand sales has exceeded 30%. This trend is continuing to grow.

However, the fierce competition in the cosmetics industry has made many segments of the business people racking their brains, attracting overseas consumers' attention by gimmicks such as overseas direct mail and brand sales.

Whether it is

Jumei.com, or platform based Jingdong, how to ensure that 100% quality goods is always a big problem.

Although the major e-commerce providers are ensuring "quality of money" for the quality of products, the standard of cosmetic products is still ambiguous.

Through the brand authorization, from the source to ensure that the genuine product is the traditional way for all kinds of beauty make-up providers to be "decent".

Niu Yinghua, vice president of China, said: "the launch of high-end beauty shop is another important move for Amazon to continuously promote the international brand strategy process, and further highlights the three advantages of Amazon China cosmetic channel quality, professional and unique.

In the online shopping market that is full of trust crisis, we hope that through our efforts and in-depth cooperation with top international brands and suppliers, we can provide consumers with more high-quality products and convenience.

It has become the preferred online shopping platform for consumers to trust and support.

In addition, the broad prospect of children's toy market has also made Amazon China see the market potential.

According to the Hongkong Trade Development Council's toy consumption survey in the mainland of China, 66% of parents said their motivation to buy toys was "helping develop and enhance children's intelligence".

Meanwhile, the latest data from Amazon China show that sales of educational toys account for more than 40% of toy sales.

It is understood that Amazon China toy channel has more than 1000 brands of nearly 70 thousand kinds of products, and has established more than 130 direct relations with domestic and foreign toy brands.

Niu Yinghua said that the Amazon China toy channel is one of the fastest growing categories in Amazon China. The launch of the first online puzzle museum shows the orientation and direction of the internationalization, specialization and trend of the Amazon China toy channel.