The First Step In Opening A Shop: Choosing A Good Store Is The Key.

Two stores of the same industry and the same size are similar in terms of commodity composition, service level, management level, promotion means, etc., but because of their different addresses, business benefits may vary widely.

Where should we choose the best shop location?

The convenience of pportation is also an important factor to consider in site selection.

Important roads, such as stations close to stations, wharfs and buses, are more convenient for pedestrians because of the large number of pedestrians and traffic. At the corner of intersections, because of the high visibility of highways, they are also a good location for shops.

Due to the influence of traffic conditions, public facilities, walking habits, residential areas and lighting conditions, the passenger flow on one side of the street is often uneven, or the traffic on the same side may be different depending on the lot. Therefore, the location of the street should be analyzed according to the characteristics of the Street passenger flow and selected on the side or lots of the streets with more passengers.

All people are consumers, and naturally they are customers of the stores. When joining the shop, the franchisee must understand the total population, population density, population growth and age structure of the population.

Of course, where people come and go, it is advantageous to set up shop, but it is not just the place where people pass by, it is suitable for opening a shop.

First of all, we need to know the age and sex of pedestrians, because some passersby are children, they may be customers of fast food shops, but they will not be customers of clothing stores. Secondly, we should know the rush hours and the scarce time of pedestrians and pedestrians.

stay

In the concentrated bustling area, the general trend of shopping is shopping, which is characterized by slow speed, long stay time and relatively dispersed flow time. Therefore, shops that choose strong commodities can be set up here.

Store, etc.

Although some areas have large scale traffic volume, they are mostly non-commercial factors, such as stations, wharfs, schools, public places and so on. The main purpose of their passenger flow is not to purchase goods, but to take other purposes as the main purpose, and shopping is by the way.

In some areas, the passenger flow is generally faster, the residence time is shorter, and the flow time is more concentrated. Therefore, shops that operate poorly selected and easy to carry goods can be set up here, such as cigarette and liquor outlets, cold drinks stores, fast food restaurants, etc.

Each industry franchisee, its customer target is different consumer groups; and different shop areas and places, the franchisee must know what type of customers their customers are, which place can attract consumers, so they do not choose blindly.

Classification of relations between different regions and consumers:

1, the shops located in residential areas can only attract customers in a narrow range, and are suitable for some industries that are not well suited to consumers and often need daily necessities, such as convenience stores, supermarkets, snack bars, etc.

Shops that run such goods and services should be as close to customers as possible. For customers walking distance, it is generally appropriate to choose a radius of 300 meters and walk for about 10-20 minutes.

2, the shops located on the shop Street, because the customers in the area come from different places, and these people are very purposeful, for shopping, most of them are highly selective products, so this area is suitable for the operation of some relatively commercial goods, such as clothing, electrical appliances, watches and clocks and restaurants.

3, the shops in the busy commercial centers are extremely expensive because of the high rents in these areas, so they are absolutely not suitable for small businesses. They are suitable for some expensive consumer goods, such as jewellery, pianos and advanced furniture, which are priced at a higher price and customers decide to purchase three more.