2012-2013 Running Report Of China'S Garment Industry Development Report (Two)

2012 China

From the perspective of the future development trend, the development of the clothing market must first pay attention to the pformation of the domestic and foreign economic situation. Secondly, we should closely follow the development and changes of the domestic retail business and consumption characteristics, define the brand positioning, and focus on diversified consumer demand and market segmentation.

In 2012, the sales of clothing market in China was such that the annual sales growth was less than that in 2011, and the growth in the second half of the year was slightly better than that in the first half of the year. The clothing prices continued to rise year by year, and the fourth quarter growth rate has dropped. The retail sales growth has reached a ten year minimum, contributing less than 20% of the retail sales growth, the growth of most clothing sales has slowed down significantly, children's clothing and outdoor products have become the highlight of the market, the pfer of consumption to online shopping and fast fashion is obvious, the status of department stores has been affected, and the bottleneck of domestic clothing brand development has been highlighted, which is difficult to meet the changing consumer demand.

The decline is obvious, and the intensity of market competition has intensified.

The future trend of China's clothing market is probably the following: in 2013, the pressure of sales growth is still great, and the pformation and innovation is imperative; the return of rational clothing prices is the guarantee for the normal development of the future market; the integration of channels under the clothing sales line is the general trend. In the face of pressure, brand manufacturers accelerate the integration with online channels, and at the same time, they will pay more attention to personalized needs, and introduce personalized customization and personalized needs.

Will become the highlight of the market.