2011-2012 Revelation Of China'S Clothing Industry Development Report (Two)

In the industry, the development is very fast. With the increasing consumption capacity of online users, the stable consumer groups of clothing e-commerce are also increasing, making the development space of this field wider.

1, renewal of consumption era

The change of consumption group is the vane of enterprise management.

By the end of 2011, the number of Internet users in China has reached about four hundred million. What the electricity supplier has to face is such a consumer group larger than the total population of the United States.

Consumption psychology has changed from thrifty consumption to hedonism, which has promoted the rapid development of real business.

And the shopping channels that these groups can use are mostly Internet.

It is electronic commerce, which has distinct characteristics different from the traditional sales mode. This just answers the new consumer groups and their psychology.

2, electronic commerce carries the development of media.

Although virtual business space can not be face-to-face communication, in fact, operators' monthly consumer communication becomes easier on the Internet, the initiative of consumers is enhanced, and the interaction between them is increased.

The linkage of the Internet will integrate the global resources and carry out the interactive activities of the entire supply chain, so that enterprises can become more competitive in the future.

3. Change of mindset

The new commercial civilization has formed a new way of thinking for the development of the industry. By now, the garment industry has become an important part of e-commerce.

E-commerce can not only accomplish pactions more quickly, but also directly connect operators and consumers across space, and form communication and communication between them in the fastest way.

4, the role of marketing mode

At present, e-commerce has formed a complete set of processes in China, but we should also think more about the new marketing mode, including the application of new technologies, and integrate them to cope with fierce competition.

5. Challenges for future development

It is necessary to establish a perfect credit system. Many apparel online shopping websites have set up an evaluation platform, which brings the most direct communication between the operators and consumers, and also leaves the paction records of consumers. At the same time, a credit system is virtually built.

The shape of every channel in Chengdu will have characteristics, and different channels will also have different consumer groups.

With the development of e-commerce, there are still some problems in itself. When thinking about their own development, enterprises should also pay attention to the impact of this evolution on themselves, adapt to this change and follow the trend so as to gain a place in the market.