All Brands Of The Seven Wolves Are Undergoing Transformation And Upgrading.

　　 Seven wolves Chen Ping, Secretary of the board of directors, told the outside world that in the current market environment, tradition clothing Enterprises generally face more painful choices and face the upgrading and adjustment of business models. brand Both are undergoing transformation and upgrading. For products, Chen Ping believes that the main problem facing is the low cost performance, and the core of the future adjustment is to improve the performance price ratio.

Reporters noted that Chen Ping also mentioned seven wolves in the direction of the development of clothing business ideas, that is, the whole wolf clothing business will develop in two directions: to maintain the original brand positioning, to support the brand grade at the medium price high cost performance positioning, and to carry out the channel classification and upgrading, to distinguish brand stores and parity stores around the fashionable money and peace price, to brand. Store maintains brand image and creates customer service center, promotes product cost performance and promotes terminal profitability at parity stores.

Min Guangya, a retail expert, said in an interview with reporters today that the adjustment made by the seven wolves shows that its products may be "cheaper" in the future. This way of attracting customers with high cost performance is also praiseworthy. At present, the consumption group of seven wolves is mainly concentrated on middle-aged successful people aged 30-40 years old. This group of people does not choose too many brands in their business casual wear. This market share is also quite large in China. If the seven wolves adjust properly, they will surely get better growth and breakthroughs in their performance. In the future, other brands will follow the footsteps of the seven wolves. Make similar adjustments.

In Min Guangya's view, the seven wolves made this classification method is more scientific. At present, the Fujian men's clothing brand including the seven wolves is facing the practical dilemma of aging and high price, and some two or three line consumer groups are also turning to other brands because of the similar brand style.

Research reports from the agency show that this year, the sales of department stores under the domestic line are affected by the economic environment and domestic demand. As of May, clothing retail performance was also unsatisfactory, and the consumer confidence index also showed a downward trend in the same period. In the second half of this year, clothing sales in department stores are still under great pressure. But Min Guangya believes that the crisis also shows more business opportunities, especially with the accelerated growth of new business models in the Internet age. The local textile and garment industry is showing tremendous opportunities for adjustment. Fast fashion and high price will surely dominate the future consumption trend.