Cross-Border Electricity Supplier Growth Trend, ASEAN Free Trade Area Industrial Upgrading

According to the introduction, the China ASEAN cross border e-commerce platform is traded between merchants and consumers in China and ASEAN countries.

The promotion of portals will be based on Suning's overseas purchasing ASEAN Pavilion and Suning's overseas sale Southeast Asia station, which is divided into two platforms: "China's imports" and "China's exports".

It is mainly imported from China, including the special fruit, food, beverage, personal care products and local special products produced by ASEAN countries.

The bilateral trade between China and ASEAN has been developing rapidly and steadily, and the status of trade partners has been increasing.

In 2010, the China ASEAN free trade area was officially launched. The policy of zero tariff for the 90% products promoted the bilateral trade growth for more than 22% years in a row, and exceeded the four hundred billion dollar mark in 2012.

2014 China ASEAN

The further upgrading of the bilateral trade reached a new high of 480 billion 125 million US dollars, accounting for 11.16% of China's total import and export volume, up 8.2% from the same period last year, higher than the average growth rate of China's foreign trade in the same period of 6.1%. Of these, China's exports to ASEAN were 271 billion 792 million US dollars, up 11.4% over the same period last year, and imports 208 billion 332 million US dollars, up 4.4% over the same period last year.

China has become ASEAN's largest trading partner for 4 consecutive years. ASEAN is China's third largest trading partner, fourth largest export market and second largest source of imports.

According to the preliminary statistics of customs data, the bilateral trade volume between China and ASEAN in 2015 was 514 billion 868 million US dollars, accounting for a further rise to 13.01%, of which China exported 326 billion 695 million US dollars, an increase of 20.20% over the same period last year, and imports of US $188 billion 173 million, down 9.68% from the same period last year.

The scenery is good, and the growth rate of adverse market growth is expected to remain high in the future.

In recent years, both domestic and foreign factors have affected China's foreign trade and entered the new normal of scale decline and structural adjustment.

Based on Cross-border

The scale of foreign trade in retail industry has reached an adverse market growth, with a CAGR of 37.97% in 2010-2015 years and a paction scale of about 5 trillion and 500 billion in 2015. It is expected to continue to grow rapidly in the next few years.

At the same time, cross-border electricity providers showed three major trends: 1) the proportion of total imports and exports increased continuously, from 5.4% in 2010 to 22.4% in 2015; 2) the traditional cross-border e-commerce pactions were mainly exported, and after 2010, cross-border import electricity suppliers gradually developed and expanded, currently about 16%, and the future proportion is expected to continue to improve; 3)

Transactions are mainly B2B mode, accounting for more than 90%, but the proportion of B2C mode has been increasing in recent years.

China ASEAN

The platform deepens the escalation of the free trade zone and helps the bilateral trade return to the growth track.

In the 1-5 month of 2016, the total volume of bilateral trade between China and ASEAN was 173 billion 570 million US dollars, which was 7.1% lower than the same period last year (RMB denominated by 2.6%).

The China ASEAN cross-border e-commerce platform, which has been in preparation for a year, will provide information services for both sides in terms of trade matching, overseas financing, logistics services, customs clearance and inspection, policy sharing and legal aid, especially for small and medium-sized enterprises.

The smooth operation of the platform will help diversify the development of intra regional economic and trade cooperation and further strengthen trade ties between China and ASEAN countries.

The rapid growth of the east wind will drive bilateral trade back to growth track and help achieve the goal of bilateral trade of US $1 trillion in 2020.

Cross border access and maintenance, two wheel drive, layout of cross-border electricity supplier comprehensive ecosystem.

Cross border exports of electricity providers, the company's global Tesco is the B2C proprietary mode leader.

The export electricity supplier B2B has entered a steady growth period, but the B2C and C2C mode is still in the fast growing period, and the proportion is increasing. The company can benefit from the rapid growth of the new mode of export retail business, and the conversion rate and repeat purchase rate of the global Tesco platform are all higher than that of the Lanting Pavilion.

Cross-border

On the one hand, domestic enterprises and electric providers have tried to fight the water and fight hard. At the same time, the policy has tightened up, but the short-term good management enterprises are standardized.

Through the strong entry of the "five continents" of the imported electronic business platform, the company vigorously promotes the construction of O2O experience store under the line. It is expected that there will be hundreds of experience stores under the line in 2016.

In the future, the five continents will be able to catch up with cross-border imports through their advantages in capital, warehousing, logistics, team and strong marketing capabilities.

Offline quality experience service scenario.

The company also intends to raise funds for cross-border imports through a non-public offering programme.

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Construction of warehousing and supporting pportation projects.

In addition, the company has participated in a number of high-quality enterprises in Qianhai, such as Patrick sun, Guangzhou Bai Lun, Tong Tuo technology, cross border wing, easy to cloud business and other complementary advantages in the import and export electricity supplier and comprehensive supporting services. In the future, it intends to carry out comprehensive strategic layout in the fields of "B2B+B2C", "import + export", "third Fang Ping Taiwan + self run", "operation + service", "Online + offline" and so on, and continuously enhance the core competitiveness of the whole industry chain.

It is estimated that earnings per share in the 2016-2017 years will be 0.23 yuan and 0.32 yuan, corresponding to the current valuation of 73 times, 52 times, to maintain the "buy" rating.

Risk warning: acquisition integration, industry competition, inventory backlog, exchange rate risk and so on.